Digital Marketing Specialist

Work setting

• Consulting firm
• Internet/Web services company
• Business and/or industry

Responsibilities

Tasks

• Advise clients on advertising or sales promotion strategies
• Answer written and oral inquiries
• Assist in the preparation of brochures, reports, newsletters and other material
• Co-ordinate special publicity events and promotions
• Conduct public opinion and attitude surveys
• Develop and organize workshops, meetings, ceremonies and other events for publicity, fundraising and information purposes
• Develop, implement and evaluate communication strategies and programs
• Gather, research and prepare communications material
• Initiate and maintain contact with the media
• Prepare and/or deliver educational, publicity and information programs, materials and sessions
• Prepare or oversee preparation of reports, briefs, bibliographies, speeches, presentations, Website content and press releases
• Prepare sports, literary, performance or other contracts
• Conduct online marketing, E-commerce and Website promotions

Credentials

Certificates, licences, memberships, and courses 

• Google�AdWords�Certification

Experience and specialization

Computer and technology knowledge

• Microsoft Publisher
• Adobe Illustrator
• Adobe Photoshop
• HTML editing software
• InDesign
• MS Access
• MS Excel
• MS Outlook
• MS PowerPoint
• MS Word

Area of specialization

• Interactive/new media

Additional information

Work conditions and physical capabilities

• Attention to detail
• Fast-paced environment
• Tight deadlines
• Work under pressure

Personal suitability

• Client focus
• Efficient interpersonal skills
• Excellent oral communication
• Excellent written communication
• Flexibility
• Initiative
• Judgement
• Organized
• Team player
• Reliability

Benefits

Health benefits

• Health care plan

Long term benefits

• Life insurance

Other benefits

• Free parking available
• Learning/training paid by employer
• Paid time off (volunteering or personal days)
• Parking available