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Form of workIf you are committed to public service, enjoy collaborating with others, share our values and have a desire to learn and grow, joinThe City of Calgary. City employees deliver the services, run the programs and operate the facilities which make a difference in our community. We support work-life balance, promote physical and psychological safety, and offer competitive wages, pensions, and benefits. Together we make Calgary a great place to make a living, a great place to make a life.
The City is committed to fostering a respectful, inclusive and equitable workplace which is representative of the community we serve. We welcome those who have demonstrated a commitment to upholding the values of equity, diversity, inclusion, anti-racism and reconciliation. Applications are encouraged from members of groups that are historically disadvantaged and underrepresented. Accommodations are available during the hiring process, upon request.
As the Digital Measurement Analyst, you will provide professional and strategic digital marketing measurement analysis to support marketing, communication planning and tactical development, primarily for calgary.ca. This includes creating Digital Measurement strategies, report design, Key Performance Indicators (KPI) development, dashboard creation and strategic analysis. Primary responsibilities include:
- Provide analysis and interpretation of a variety of marketing and communication channels and measurement tools to the client and other identified parties.
- Manage the day-to-day measurement functions ensuring the end deliverables are delivered on time, in scope and within budget.
- Collaborate with other groups within The City including Web Development, UX, Marketing, Design and Production (Digital and Traditional), Research, Engage, Social Media, Internal Communications, Web Communications and Information Technology.
- Create and implement a PowerBI Dashboard.
- Represent Web, Research and Projects as the spokesperson for building and forging a culture around digital metrics and analytics measurement.
Qualifications
- A completed 2-year diploma in Business, Marketing, Social Sciences, or related field and at least 5 years of related experience.
- The successful applicant should have extensive experience in one or more of the following web analytic tools: Adobe Analytics, Google Analytics, Web Trends, Voice of Customer Survey Tool and PowerBI.
- Interest or experience in mobile website and application measurement tools, e-mail marketing measurement tools, data aggregation/data warehouse, A/B testing/multivariate testing, social media measuring tools.
- Membership with digital industry associations such as the Interactive Advertising Bureau (IAB), or with any usability, web analytic associations, such as the Web Analytics Association (WAA), will be considered an asset.
- Success in this position requires effective communication skills along with strong quantitative research, presentation and project management skills.
Pre-employment Requirements
- Successful applicants must provide proof of qualifications.
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