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Job Description
What is the Opportunity?
As Director, Marketing Effectiveness & Data Insights you will be responsible for developing insights & reports to support the Communications & Marketing team, enabling them to make more data-driven decisions.
We are looking for someone who is passionate about deriving actionable insights from data, will lead on integrating digital and marketing platforms and build a “one-client view” through dashboards and data visualisation.
The ideal candidate will build our analytics from the ground up, set KPI's, have a deep understanding of tracking and conversion points with test & learn approach to optimising our marketing initiatives.
What will you do?
- Be able to demonstrate how you have improved the approach to analytics and insights at previous businesses you’ve worked for, helping to shape strategy and develop underlying data capabilities
- Collaborate closely with team members within Communications & Marketing to identify key metrics to develop data-driven strategies that align with business and marketing objectives
- Drive the adoption of advanced analytics techniques to optimise marketing campaigns, measure performance, and uncover insights that enhance lead generation and client engagement opportunities
- Provide insights into client behaviour through analysis of end-to-end online journeys
- Be converse in the relevant regulatory frameworks that govern the use of data within a financial services landscape, with a robust approach to data integrity, privacy and compliance
What do you need to succeed?
- Extensive marketing analytics experience, as well as experience leading and managing a team
- Excellent analytical skills - evidence of successful delivery of data-driven web analysis and recommendations to drive forward digital performance
- Proficient in tools like Google Analytics 360, GA4, GTM
- Experience with Salesforce dashboards and integration of data points
- Previous experience with A/B, multivariate & personalisation testing e.g. Optimizely, Google Optimise
- Strong data visualisation skills/excellent knowledge of BI & reporting tools
- High attention to data integrity across channels
- Ability to work closely with stakeholders to understand and fulfil reporting and insight needs
- Strong project management skills and ability to manage and work with a budget, meet deadlines for multiple projects and ensure ROI on marketing campaigns
What is in it for you?
We thrive on the challenge to be our best - progressive thinking to keep growing and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
• A comprehensive Total Rewards Program including bonuses, flexible benefits and competitive compensation
• Leaders who support your development through coaching and managing opportunities
• Opportunities to work with the best in the field
• Ability to make a difference and lasting impact
• Work in a dynamic, collaborative, progressive, and high-performing team
• A world-class training program in financial services
• Flexible working options fully supported.
Job Skills
A/B Testing, Communication, Content Marketing, Detail-Oriented, Digital Marketing, Digital Marketing Platforms, Effectiveness Measurement, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Website AnalyticsAdditional Job Details
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Inclusion and Equal Opportunity Employment
At RBC, we embrace diversity and inclusion for innovation and growth. We are committed to building inclusive teams and an equitable workplace for our employees to bring their true selves to work. We are taking actions to tackle issues of inequity and systemic bias to support our diverse talent, clients and communities.
We also strive to provide an accessible candidate experience for our prospective employees with different abilities. Please let us know if you need any accommodations during the recruitment process.
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