Experiential Marketing Senior Coordinator

We are looking for a qualified Experiential Marketing Senior Coordinator to support our BRP brands. If you have a passion for creating memorable customer experiences, engaging in local communities, and coordinating promotional event tactics, we would like to meet you.

Our ideal candidate has the ability to create and coordinate immersive consumer experiences that align with the brand identity and priorities. You’ll be responsible for managing the events, demo rides and other grassroots activations for the BRP brands, ensuring the community is up to date on the latest product features and functionality, while bringing the brand and rider stories to life. To do so, you will work in collaboration with our partner agencies and internal teams from multiple departments.

YOU’LL HAVE THE OPPORTUNITY TO:

• Develop the BRP Brands events and in-field activations strategy to build and strengthen community engagement, in line with the brand’s priorities.
• Coordinate the deployment of national and local events, tours, and tactics.
• Define and monitor Can-Am experiential targets and KPIs to track success.
• Coordinate with cross-functional teams (Consumer Engagement Team and Brand Strategy teams) to ensure brand consistency and holistic plan integration.
• Manage the Experiential Marketing budget, ensuring accurate forecasting and expense processing.

YOU’LL THRIVE IN THIS ROLE IF YOU HAVE THE FOLLOWING SKILLS AND QUALITIES:

• 3+ years’ experience in experiential planning and coordination - preferably in a global organization; agency or consulting background a strong plus.
• You have the ability to bring a brand DNA to life in a physical setting, ensuring authentic integration of products and brand messages.
• Both a strategic thinker and a tactical executor, with a roll-up-your-sleeves bias for action and an ability to drive both serious and silly on-brand executions.
• Highly detailed and organized; project management experience.
• The ability connects and build strong relationships with supporting stakeholders.
• Experience with vendor and agency management.
• Passionate about adventure and outdoor life; Interest in Powersport is a plus.

ACKNOWLEDGING THE POWER OF DIVERSITY

BRP is dedicated to nurturing a culture that invites, connects, and propels the ambitions of people of all backgrounds, profiles, beliefs and experiences. Ultimately, the diversity and uniqueness of our people fuel our ingenuity and set the course for the path ahead!

For this reason, we value diversity and we strive to always push each other forward to build an inclusive workplace where every employee feels like they belong, where they can grow and find meaning.

AT BRP, WHEN WE TALK ABOUT BENEFITS, WE GO ALL IN.

Let’s start with a strong foundation - You want it, we have it:

• Annual bonus: we work hard, and we know it. This yearly thank you is our way to fuel your dreams.
• Generous paid time away: winding down is as important as creating the future of recreational products.
• Pension plan: we want to make sure you’ll enjoy retirement; we’ve got you covered.
• Collective saving opportunities: being part of BRP allows you to tap into the strength of our saving programs.
• Industry leading healthcare: fully paid by BRP, this program is here for you, whatever happens, so you can focus on what matters.

What about some feel good extras:

• Flexible work schedule: balance is key to innovation, and we want to make sure you are at the top of your game with a schedule that will work for you.
• Summer schedule: time flies at BRP, so we hit pause to enjoy it.
• Holiday season shutdown: between Christmas and New Year’s, we close our facilities and refill on good times.
• Educational resources: you love what you do, and we get you resources to stay cutting-edge, so we all win together.
• Discount on BRP products: what we build is amazing, freeing, revolutionary, and you're first in line for the experience.

WELCOME TO BRP

We’re a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air. Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus. Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia and Austria, with a workforce made up of close to 23,000 spirited people, all driven by the deeply held belief that at work, as with life itself, it’s not about the destination; It’s about the journey.

#LI-Hybrid

#LI-EF1