Global Marketing & Communications Lead, Digital Offerings

The global brand management and marketing WSP team is currently seeking a Marketing and Communications Lead to join its new Global Digital Offerings team. Reporting to the Global Vice President, Brand Management and Marketing, the successful candidate will work closely with the Digital Offerings team. They will have a key role in developing and leading marketing strategies and will have a deep understanding of industry trends, challenges, and opportunities.

The Global Marketing Lead will work closely with a variety of internal and external stakeholders to move their strategy forward including sector leaders and the global and regional marketing and communications teams. Working with key client account teams, the Global Marketing Lead will also support marketing activities that reinforce the WSP reputation and elevate the client experience.
The candidate for this position will work in a hybrid mode, spending a minimum of three days at the office.

Key responsabilites

• Work with the Digital Offerings leadership, client accounts, and regional marketing leads to drive the design, development, and delivery of marketing strategies that further the growth of the Digital Offerings business.
• Provide strategic marketing guidance to the Digital Offerings leadership team that helps drive revenue, market share goals, and other key performance indicators.
• Develop a consistent and compelling narrative that effectively communicates the value proposition of our global Digital Offerings to internal stakeholders, clients, and partners; and supports broader WSP brand positioning.
• Devise and execute an effective campaign and channel strategy that delivers results consistent with the annual marketing plan and defined business priorities.
• Support the development of, and revisions to, marketing collateral and campaign materials that further marketing objectives and reinforce the WSP narrative. These could include, but are not limited to: WSP external website, LinkedIn and other digital and social content, client presentations, case studies, newsletters, etc.
• In conjunction with development of an annual marketing plan, establish the annual marketing budget.

Global and Regional Engagement

• Work with global and regional marketing counterparts to identify business priorities and ensure alignment of marketing objectives.
• Synchronize plans and campaigns with relevant global and regional participants, leverage activities, and maintain consistent messaging across channels and audience segments.
• Manage and lead campaigns with multiple stakeholders through strong project, campaign management, and people skills.

Reporting & Measurement

• Direct market research activities to help inform business decisions, understand competitive and client markets, and identify potential trends and/or issues where WSP can demonstrate leadership as part of its market strategy.
Implement and report on feedback mechanisms and data analytics that monitor audience engagement and ROI, adjusting marketing strategies as needed to promote continuous improvement.

What sets you apart

• You have a bachelor's degree in business administration, communication or marketing or any other relevant field of study for the position and a minimum of 8 years of experience, or an equivalent combination of training and experience.
• Ability to monitor competitors, keep abreast of industry trends, and integrate this information into overall strategy.
• Ability to develop and manage marketing budgets, track expenses, and maximize return on investment (ROI)
• Strong marketing and channel strategy expertise.
• Advanced people and leadership skills to effectively manage both direct/indirect relationships in to achieve consensus, common direction, and achievement of results.
• Experience in working collaboratively with key stakeholders across the company and in influencing senior leaders and supporting businesses to achieve portfolio growth.
• A solid background in the successful management and delivery of multifaceted projects.
• Strong project management and performance measurement skills.
• Comfort working autonomously and the confidence to lead with minimal supervision/direction.
• Ability to collaborate, inspire and brief internal & external creative agencies to deliver compelling and innovative content.
• Ability to adapt in a dynamic and constantly evolving environment.
• Proficiency in English is required, writing, and speaking.