Growth Marketer

Inbox Booths is seeking a highly motivated and experienced Growth Marketer to join our Marketing & Brand team. Reporting directly to the CMO, the ideal candidate will be responsible for driving growth through effective marketing strategies and initiatives. This role demands creativity, analytical prowess, and a results-driven mindset to enhance our brand presence and achieve our business goals.

Key Responsibilities:

• Take full ownership of paid channel strategies, including strategy development, execution, and performance tracking to meet budget and ROI targets.
• Manage day-to-day operations of Paid Search campaigns and coordinate creative campaigns across digital and social media platforms.
• Develop and execute comprehensive content strategies to support and extend marketing and communications initiatives, aligning with short-term and long-term business objectives.
• Establish performance goals, oversee measurement protocols, and optimize content effectiveness based on analytics and insights.
• Lead demand generation programs, defining strategy and execution to acquire Marketing Qualified Leads (MQLs) and pipeline opportunities across key segments and markets.
• Collaborate with internal teams (Content, Design, Product, Sales, Marketing Ops) to develop effective ads, strategies, and seamless lead routing and conversion strategies.
• Drive customer acquisition growth through multi-channel paid media campaigns, exploring new channels and opportunities aligned with company objectives.
• Conduct routine (daily, weekly, monthly) reporting and share insights with the project team to support overall account strategy and decision-making.
• Work closely with technical and digital teams to implement efficient content management and essential marketing systems (e.g., CMS, marketing automation, analytics).
• Supervise and manage the content lifecycle, ensuring all content is consistent with brand standards and optimized for user experience across all channels.
• Champion testing and learning across various programs, including creative, copy, audience segments, channels, and tactics, to drive optimization and growth.

Requirements:

• Strong leadership skills with excellent verbal and written communication abilities.
• Ability to prioritize and effectively manage multiple tasks and projects simultaneously.
• Proactive problem-solving and decision-making skills, with a passion for marketing and staying ahead of industry trends.
• Comprehensive working knowledge of marketing channels, including Google Ads, Meta Ads, Google Analytics, email marketing platforms (e.g., Mailchimp, Klaviyo), and SEO platforms (e.g., SEMrush, Ahrefs).
• 4-6 years of relevant experience in digital marketing
• Experience managing Facebook Ads, TikTok Ads, and/or Google Ads (3-5 years).
• Strong interest in Direct-to-Consumer (DTC) brands.
• Continuous learner with a desire to empower clients and contribute to their growth and success.
• Results-focused, with a keen eye for detail.
• Strong copywriting skills, creativity in ad development, and a collaborative spirit.

Expected start date: 2024-04-01

Job Type: Full-time

Salary: $65,000.00-$85,000.00 per year

Benefits:

• Dental care
• Extended health care
• Paid time off
• Wellness program
• Work from home

Schedule:

• Monday to Friday

Experience:

• Google Ads: 3 years (required)
• Facebook Advertising: 3 years (required)

Work Location: Hybrid remote in Vancouver, BC V5Y 1J4

Expected start date: 2024-04-01