Lead Generation Specialist

At the 401 Group of Companies, we want to focus on not who you are, but who you CAN be! We strive to hire exceptional employees who see themselves as trailblazers, trendsetters, creators, do-ers, catalysts, go-getters, and influential leaders in all aspects of who they aspire to be daily.

Location: 2200 Eagle Street North, Cambridge, ON

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  No ability to work from home or remotely!

Hours: Monday - Friday

Compensation: $60,000-65,000 per year plus multiple monthly bonus opportunities

Are you a master of all things Google Ads? Do you possess an analytical mindset, a strategic approach, and a passion for driving digital advertising success? We are seeking to add a forward-thinking, creative Lead Generation Specialist to our growing team! This individual will work closely with our Director to ensure quality leads are flowing in 24/7 to support our business needs. We are keen to find someone who is passionate about analytics, enjoys making positive business impacts and will help us continue to diversify our Lead Generation strategies.

What You Will Be Doing:

• Build campaigns and manage Lead Generation marketing platforms (ie: Google, Facebook, TikTok, etc.) to transform contacts into customers for life
• Develop comprehensive Google Ads strategies aligned with company goals and objectives
• Create rich and meaningful content that attracts our target audience
• Fulfill the lead pipeline to deliver quality leads to the Sales Teams
• Drive inbound leads from our websites for our Sales Teams
• Split test landing pages and multi step lead capture forms
• Design ad creatives and high converting landing page layouts
• Measure, review and speak to the effectiveness of Lead Generation on a consistent basis
• Work with the marketing team to create and deliver multi-channel programs that drive new revenue and accelerate the sales pipeline
• Support maximizing ROI and budget tracking
• Conduct market research activities to boost qualified leads
• Provide campaign performance recommendations and provide solutions to increase conversions
• Escalate concerns around ad’s being removed, not working properly and/or producing leads as expected
• Other duties as assigned

What You Bring to the Table:

• 3-5 years of previous Lead Generation marketing experience
• Deep understanding of search optimization
• Proven experience as a Google Ads Specialist or in a similar role, with a track record of successful campaign management and optimization
• In-depth knowledge of Google Ads platforms, tools, and best practices
• Previous automotive Lead Generation experience is a considerable asset
• Previous experience of Lead Generation on alternative social media platforms like TikTok, Snap Chat and native platforms like Taboola are considered an asset
• Exceptional understanding of content and conversion strategies
• Strong understanding of marketing at different stages of the lifecycle and buyer journey and the connection between demand generation and revenue growth in a automotive sales quota driven environment
  
• Ad and landing page copywriting is an asset
• Excellent communication skills – interpersonal, verbal and written
• Strong attention to detail and proactiveness
• Results oriented, ability to multi-task and handle positive pressure
• A valid G Driver’s License and acceptable driving record
• Willingness to be flexible with after hours follow up and monitoring

So why work for us?

• The 401 Group of Companies is privately owned and 100% Canadian
• 20+ State-of-the-art facilities including a "google like" call centre and an 80,000 sq ft. centralized service "Hub"
• A high energy, fast paced and fun work environment with various initiatives and rewards
• Individual and team-oriented coaching, mentoring, and training
• Opportunities for career path planning, growth, and advancement from within
• Health & wellness benefit enrolment opportunities
• Employee referral bonus opportunities
• Employee pricing on parts, service and at the Blackshop Restaurant and Wine Bar
• A corporate swag e-site for employees exclusively
• Perkopolis enrollment
• On-site Parking

The 401 Group of Companies, is proud to be recognized as one of Canada's fastest growing Elite Business Management Groups offering a full line of automotive, recreational vehicle, powersport and marine products and services. Our headquarters is located in the thriving city of Cambridge, Ontario. Our brands include but aren't limited to Kia, Mitsubishi, Volkswagen, Hyundai, Subaru, Honda, Nissan, Chrysler, Jeep, Dodge, Ram, Yamaha, 401 Auto Financing, CampMart and Grand River Boats.

If you have a growth mindset like us, we'd love to see your resume and have a conversation. Opportunities at the 401 Group of Companies are endless!

Accommodations are available during all stages of the recruitment process in accordance with the Human Rights Code. The 401 Group of Companies Recruiting Team is committed to complying with the Accessibility for Ontarians with Disabilities Act (AODA) to provide an inclusive, barrier free workplace. We will accommodate the accessibility needs of individuals with disabilities to support participation in all aspects of the recruitment process. Should you require this accommodation, please contact HR, 226-535-9077 or careers@401auto.ca

We would like to thank all candidates in advance for their interest and only those candidates selected for an interview will be contacted. Due to the volume of applications, we receive, we are unable to confirm the receipt of individual applications or resumes.