Lead Management Product Director

A career as a Product Acquisition Manager on the CRM Conversational Marketing team in the Client Experience and Digital sector at National Bank means acting as a strategic and influential client lifecycle leader. This job will allow you to have a positive impact on our organization, through:

• Your strong interest in the digital client experience via targeted automated or one-time communication paths
• Your intrapreneurial skills for mobilizing both business and technical stakeholders around you to ensure delivery of a finished product that's aligned with business objectives
• Advanced knowledge of CRM best practices and in particular lead capture and nurturing (ideally 7 or more years of experience)
• Being an analytical, data-oriented thinker able not only to challenge the status quo but also to be in continuous optimization mode

Your role: 

• Orchestrate the business vision for Lead Management in the Personal Banking conversational ecosystem
• Work closely with the value chains, digital transformation team, and CRM Conversational Marketing team to develop Lead Management business cases
• Be the main point of contact between the business lines (value chains) and the digital transformation team so they can work together on delivering Lead Management business capacities for the Personal Banking conversational ecosystem
• Have a delivery approach inspired by AGILE methodology to promote short iterations with high added value from a business perspective while optimizing the required technology process
• Ensure that lead capture and nurturing initiatives put in place under your leadership are tracked and optimized
• Provide support for lead capture and nurturing in the digital client lifecycle or influence its importance

Your team: 

As part of the Client Experience and Digital sector, you’ll join a large team of 275 colleagues and report to the Manager, CRM Digital Marketing Strategy. Our team stands out for the strength and partnership of 2 CRM experts who've mastered the various elements required to implement automated communication path initiatives.
We are a versatile team that strives to properly understand the business needs and the underlying techniques needed to make things happen. Our desire to learn, humility when we don't know, transparent and caring communication, and support for one another are just a few examples of what makes us want to strive each and every day to achieve our goals.

Our training programs use on-the-job learning to help you master your role. You can access personalized training content on such topics as banking solutions and the advisory approach to support your ongoing learning. You’ll also have access to colleagues with a wide range of expertise, experience and backgrounds to enrich all aspects of your development.

Basic requierements:

• Bachelor's degree in a related field and 7 years of relevant experience
• At least 2 years of delivery experience as a Product Owner (PO)
• At least 2 years of experience working with a business marketing automation tool - preferably Salesforce Marketing Cloud
• Experience working in data manipulation to implement performance reporting
• Ability to understand complex problems, consistently solve them, and make appropriate recommendations
• Ability to manage stakeholders at various levels (operational, executive) and with different levels of expertise (IT, analytical, business)

#LI-ML2 Your benefits
In addition to competitive compensation, upon hiring you’ll be eligible for a wide range of flexible benefits to help promote your wellbeing and that of your family.

• Health and wellness program, including many options
• Flexible group insurance
• Generous pension plan
• Employee Share Ownership Plan
• Employee and Family Assistance Program
• Preferential banking services
• Opportunities to get involved in community initiatives
• Telemedicine service
• Virtual sleep clinic

These are a few of the benefits available to you. We have an offer that keeps up with trends as well as your needs and those of your family.
Our dynamic work environments and cutting-edge collaboration tools foster a positive employee experience. We actively listen to employees’ ideas. Whether through our surveys or programs, regular feedback and ongoing communication is encouraged.
We're putting people first
We're a bank on a human scale that stands out for its courage, entrepreneurial culture, and passion for people. Our mission is to have a positive impact on peoples' lives. Our core values of partnership, agility, and empowerment inspire us, and inclusivity is central to our commitments. We offer a barrier-free workplace that is accessible to all employees.
We want our recruitment process to be fully accessible. If you require accommodation, feel free to let us know during your first conversations with us. We welcome all candidates! What can you bring to our team?
Come live your ambitions with us!