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SalaryThe opportunity
In this role, you’ll operate as a true marketing athlete and dot-connector. You’ll focus on market activation of priority campaigns for EY’s priority sectors. This role is critical in helping deliver impactful go-to-market programs and initiatives to grow pipeline and revenue. You’ll leverage and effectively communicate your strong knowledge of the full suite of EY capabilities and solutions to promote and launch National marketing initiatives that underpin EY’s reputation, fuel our relationships, and help EY stand apart from the competition.
In your day-to-day activities, you’ll find yourself activating omni-channel marketing campaigns to build external visibility around our priority sectors, while driving internal education and awareness for relevant stakeholders. And you’ll be expected to contribute best-in-class ideas and collaborate as a get-it-done leader who’s committed to executional excellence to deliver bold, measurable results.
From reputation through to relationships and revenue, succeeding in this role will mean activating go-to-market campaigns, understanding our business, our clients and our brand – and then continuously identifying new tactics to help EY innovate and win in the Canadian market.
Your key responsibilities:
- Work with multiple teams across sectors and service lines to develop and execute leading programs and campaigns
- Understand the strategies set by leadership and activate EY campaigns that best align to the leadership’s goals and priorities
- Connect the dots across solutions, services, and sales and marketing to support campaigns and programs that link brand and demand
- Collaborate with a multidisciplinary team to bring global and national EY campaigns to life
- Develop and write a range of strategic external and internal communications designed to connect with the firm’s values, goals and priorities. This includes articles, letters, speeches, leadership messages, briefing documents, talking points, statements, and more.
- Support, organize and execute webinars and in-person/hybrid events for various audiences, leveraging different tools and formats for maximum engagement
- Evaluate and manage sponsorship opportunities to strategically support existing programs and elevate our brand in the market
- Conduct market research to support sales and marketing efforts
- Support the development of thought leadership, articles and market-facing content
- Create PowerPoint presentations, including client decks, solution slip-sheets and internal team presentations
- Continuously identify new opportunities and bring fresh ideas for improvement
- Develop and recommend approaches for project implementation and execution, developing processes that can be exported to other teams
- Track and report ROI on all campaigns, programs, events, sponsorships and marketing efforts
Skills and attributes for success:
- Well-rounded marketing athlete with excellent problem-solving skills and a flare for the creative
- Good with numbers; able to understand business data and perform basic analysis
- Enthusiastic team player who thrives on new challenges, big ideas, and curiosity
- Ability to quickly learn and understand all facets of EY’s business (service lines, solutions, sectors)
- Excellent written and oral communication skills, with the confidence to present at all levels
- Ability to build and foster collaborative relationships (internally and externally), including firm Partners
- Strong project management skills with the ability to navigate competing projects with ease
- Business development and growth mindset, with exceptional work ethic
- Experience working in a fast-paced, complex environment
- Strong organization and time management skills with the ability to prioritize; meeting tight deadlines and coordinating multiple projects at one time
- Strong team player with the ability to work independently and remotely effectively
- Superior writing skills and the ability to develop materials that are clear, concise and make an impact.
- Experience with Adobe InDesign an asset.
To qualify for the role, you must have:
- Bachelor's degree in business administration, marketing, communications or relevant combination of experience and education
- 2+ years of marketing experience creating, implementing and measuring high-quality brand experiences, campaigns and programs that drive revenue and build relationships. B2B experience an asset.
- Strong stakeholder management skills; comfortable working with senior leaders
- In-depth knowledge of marketing trends, sponsorship, event management and measurement (analytics, dashboarding, reporting, etc.)
- This role involves interaction with internal and external clients and professionals nationally and globally. Professional competency in the English language is therefore a requirement of this role. Bilingualism in both French and English is considered an asset.
The salary range for this job in British Columbia is $52,400 to $78,600. Individual salaries within this range are determined through a wide variety of factors including but not limited to education, experience, knowledge, skills and work location city.
What we offer
We offer a competitive compensation package where you’ll be rewarded based on your performance and recognized for the value you bring to our business. Plus, we offer:
- Support and coaching from some of the most engaging colleagues in the industry
- Learning opportunities to develop new skills and progress your career
- The freedom and flexibility to handle your role in a way that’s right for you
Diversity and Inclusion at EY
Diversity and inclusiveness are at the heart of who we are and how we work. We’re committed to fostering an environment where differences are valued, policies and practices are equitable, and our people feel a sense of belonging. We embrace diversity and are committed to combating systemic racism, advocating for the 2SLGBT+ community, promoting our Neurodiversity Centre of Excellence and Accessibility initiatives, and are dedicated to amplifying the voices of Indigenous people (First Nations, Inuit, and Métis) nationally as we strive towards reconciliation. Our diverse experiences, abilities, backgrounds, and perspectives make our people unique and help guide us. Because when people feel free to be their authentic selves at work, they bring their best and are empowered to build a better working world.
