Marketing Consultant - Advertising

Work setting

• Business
• Consulting firm

Responsibilities

Tasks

• Advise clients on advertising or sales promotion strategies
• Consult with clients after sale to provide ongoing support
• Conduct surveys and analyze data on the buying habits and preferences of wholesale and retail consumers
• Conduct comparative research on marketing strategies for industrial and commercial products
• Prepare reports, research papers, educational texts or articles
• Conduct analytical marketing studies
• Develop marketing strategies
• Develop portfolio of marketing materials

Experience and specialization

Computer and technology knowledge

• JavaScript
• MS Word
• Java
• Desktop publishing software
• MS Office

Area of specialization

• Audio/audio-visual
• Interactive/new media
• Communications

Additional information

Work conditions and physical capabilities

• Attention to detail
• Tight deadlines
• Work under pressure

Own tools/equipment

• Computer

Personal suitability

• Client focus
• Organized
• Accurate
• Reliability