Overview
Languages
English
Education
- Bachelor's degree
- or equivalent experience
Experience
3 years to less than 5 years
Work setting
- Business
- Consulting firm
Budgetary responsibility
- $500,001 - $1,500,000
Responsibilities
Tasks
- Establish distribution networks for products and services
- Supervise staff
- Train and supervise staff
- Train staff
- Develop promotional materials
- Hire, train, direct and motivate staff
- Manage contracts
- Market business services
- Plan and control budget and expenditures
- Write and edit press releases, newsletter and communications materials
- Assist in product development and direct and evaluate the marketing strategies of establishments
- Direct and evaluate establishments and departments that develop and implement communication strategies and information programs
- Direct and evaluate establishments and departments that maintain media relations on behalf of businesses, governments and other organizations
- Direct and evaluate establishments and departments that publicize activities and events on behalf of businesses, governments and other organizations
- Establish distribution networks for products and services, initiate market research studies and analyze their findings
- Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services
- Plan, organize, direct, control and evaluate the design, development and maintenance of Internet and Intranet sites to manage an organization's Internet presence
- Act as spokesperson for an organization
- Advise clients on advertising or sales promotion strategies
- Answer written and oral inquiries
- Assist in the preparation of brochures, reports, newsletters and other material
- Co-ordinate special publicity events and promotions
- Conduct public opinion and attitude surveys
- Develop and organize workshops, meetings, ceremonies and other events for publicity, fundraising and information purposes
- Develop, implement and evaluate communication strategies and programs
- Gather, research and prepare communications material
- Initiate and maintain contact with the media
- Prepare and/or deliver educational, publicity and information programs, materials and sessions
- Prepare or oversee preparation of reports, briefs, bibliographies, speeches, presentations, Website content and press releases
- Prepare sports, literary, performance or other contracts
- Maintain and manage digital database
- Copywrite
- Consult with clients after sale to provide ongoing support
- Supervise office and volunteer staff
Supervision
- 3-4 people
Experience and specialization
Area of work experience
- Electronic
- Project coordination
- Product development
Area of specialization
- Market research
- Marketing
- Media relations
- Brand management
- Digital media
Specialization/experience (business sales and services)
- Negotiation
- Distribution
Additional information
Work conditions and physical capabilities
- Attention to detail
- Fast-paced environment
- Overtime required
- Tight deadlines
- Work under pressure
Personal suitability
- Client focus
- Efficient interpersonal skills
- Excellent oral communication
- Excellent written communication
- Flexibility
- Initiative
- Judgement
- Organized
- Team player
- Dependability
- Interpersonal awareness
- Reliability
- Creativity
- Quick learner
- Accountability
Benefits
Health benefits
- Dental plan
- Health care plan