Social Media Manager

The Social Media Manager is responsible for developing creative assets. In this role, you will plan, create, and edit content (including images, video, printed materials and digital assets) on a daily basis. Acting at the intersection of art direction, graphic design and content creation, you will express the brand with marketing assets in a consistent and engaging way that increases brand awareness and inspires community members to participate.

Primarily responsibilities:

Creative Asset Development

• Act as primary designer on all design aspects of brand graphics and marketing materials
• Maintain and refine the visual look and feel of the brand, using the brand's guidelines clearly, consistently, and innovatively to create a unified but never boring brand
• Produce visual assets including photography, video, printed materials and digital assets
• Partner with internal teammates such as Product Designer, DTC Director, ECommerce Manager and wholesale Sales team to identify content needed for the achievement of company-wide objectives
• Produce both formal assets (model photoshoots) and informal content (behind the scenes, authentic captures)
• Own and execute miscellaneous content creation projects as needed

Photoshoots

• Hands-on project ownership of all photoshoots including pre-production, on-set direction and post-production
• Deliver multiple styles of assets, including lifestyle photoshoots, ecommerce pdp shoots, and casual content suitable for Social Media.
• Ensure all assets are modern and upscale.
• Own model selection process and management of model/photography rights
• Manage external retouching services and provide additional hands-on retouching/resizing as needed
• Track the creative production budget
• Maintain organized creative asset library on drive so teammates can easily locate and use assets

Social Media Content Creation

• Create a steady stream of content for media streams to express brand principles while engaging and delighting followers (be in front and behind the camera/iphone)
• In partnership with Ecommerce Manager, plan a promotional calendar of Social Media content to support each product drop
• Execute asset development to meet the planned promotional calendar
• Stay abreast of Social Media trends to identify ways to insert the cultural zeitgeist

Skills and Attributes:

• An creative ideator who thrives in fast-paced, dynamic environments
• Self motivated with consistent can-do spirit
• Adept with iphone content production including photography and video editing
• Organized and detail-oriented professional that never lets anything fall through the cracks
• Demonstrated effectiveness managing the workflow of content development
• Expert in Adobe Suite (Ai, Psd, XD, InD) with Figma a plus.
• Video editing or motion experience (AfterEffects, Premiere, gif-making) preferred
• 3+ years of experience on an apparel brand
• Hand-on experience with photoshoots
• 3+ years developing Social Media content
• Refined yet playful taste

Success Metrics:

• KPI: Effective management of company resources and agreed production budget
• KPI: On-time production of creative assets
• KPI: Social media engagements and following
• KPI: Accurate model/creator rights management
• Maintain brand standards for imagery/voice

Please forward your resume and a cover letter explaining how your talent aligns with the position. Kindly note that only candidates shortlisted for the position will be contacted.

Benefits: Upon Successful completion of the probationary period

Job Types: Full-time, Part-time, Freelance

Salary: $16.75-$31.83 per hour

Expected hours: 20 – 80 per week

Benefits:

• Company events
• Discounted or free food
• Flexible schedule
• On-site parking
• Store discount
• Work from home

Schedule:

• Day shift
• Night shift
• On call
• Weekends as needed

Experience:

• Marketing: 1 year (preferred)

Work Location: Hybrid remote in White Rock, BC V4B 1C3