Online Automotive Used Parts Sales & Digital Marketing Specialist

Job Ad: Online Automotive Used PartsSales & Digital Marketing Specialist

Company Overview:

Thorold Automotive Solutions is family-owned and operated with over 35 years of serving the Niagara Community! We are a leading online retailer specializing in Automotive Used Parts, offering a vast inventory of high-quality components. We're seeking a motivated and skilled individual to spearhead our online sales initiatives and Digital Marketing strategies, utilizing various social media platforms to boost sales and brand visibility.

Join us on this mission where your passion for sales meets a deeper purpose - assisting customers in reducing their carbon footprint and saving money!

Position Overview:

As an Online Automotive Used PartsSales & Digital Marketing Specialist, you'll be responsible for driving sales growth through the effective utilization of online platforms and innovative Digital Marketing strategies. You will play a pivotal role in expanding our market reach, enhancing brand awareness, and increasing customer engagement while maximizing revenue from the sale of used automotive parts.

Key Responsibilities:

Online Sales Management:

• Manage and optimize our online sales platform, ensuring inventory accuracy, and timely updates.
• Execute sales strategies to drive traffic and conversions, monitoring sales performance metrics regularly.
• Collaborate with the sales team to develop promotions, bundles, and pricing strategies to boost sales.

Digital Marketing Strategy:

• Devise and implement comprehensive Digital Marketing plans tailored for the automotive parts industry.
• Utilize social media channels (Facebook, Instagram, Twitter, LinkedIn, etc.) to create engaging content, advertisements, and campaigns targeting specific customer segments.
• Develop and manage email marketing campaigns, newsletters, and customer communications to foster customer retention and repeat business.
• Analyze market trends, conduct competitor research, and identify opportunities for growth and improvement in Digital Marketing efforts.
• Create a Global Market for Thorold Automotive Solutions products.

Content Creation and Management:

• Create compelling and informative content (blogs, videos, infographics, etc.) highlighting our inventory and expertise in Automotive Used Parts.
• Collaborate with graphic designers, copywriters, and other team members to produce visually appealing and engaging content for various digital platforms.

Customer Relationship Management:

• Provide exceptional customer service and support through online channels, addressing inquiries, concerns, and feedback promptly.
• Develop and maintain strong relationships with customers, aiming to enhance their buying experience and satisfaction.

Analytics and Reporting:

• Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and sales initiatives.
• Generate reports and provide insights to optimize strategies, identifying areas for improvement and implementing data-driven solutions.

What you bring to the table:

• Bachelor’s degree in marketing, Business Administration, or a related field.
• Proven experience in online sales management and Digital Marketing, preferably in the automotive industry.
• Proficiency in utilizing various social media platforms and marketing tools to drive sales and brand visibility.
• Strong analytical skills with the ability to interpret data and make strategic decisions.
• Excellent communication, organizational, and multitasking abilities.
• Creative mindset with a passion for the automotive industry and technology trends.

Benefits That Speak Volumes:

• RRSP Match
• Health and Dental
• Paid Vacation

Join our team at Thorold Automotive Solutions and become an integral part of revolutionizing the Online Automotive Used Parts Sales industry through innovative Digital Marketing strategies. If you are driven, creative, and have a passion for both automobiles and Digital Marketing, we would love to hear from you.

Salary 50K plus commissions

Job Types: Full-time, Permanent

Salary: From $50,000.00 per year

Benefits:

• Dental care
• Extended health care
• RRSP match

Schedule:

• Monday to Friday

Supplemental pay types:

• Commission pay

Experience:

• online sales: 1 year (required)

Ability to Commute:

• Thorold, ON L2E 6S4 (required)

Work Location: In person