Product Manager

Please note this role will work in a hybrid environment. The successful candidate must be located near a Canadian Blood Services site and will be working a mixture of on-site and off-site work based on the parameters for our operations to meet the needs of our donors, our staff and our communities. Currently, employees are expected to have an in-person presence for at least 40% of their work time. This requirement may vary depending upon circumstances.

Job category: Communications, marketing and public affairs
Job posting ID: 5604

Employment status: Regular full-time

Classification: PTS/MGT/IT B
Salary grade: Grade 9
Salary/Rate of pay: $87,000 - 105,000 annual

Application deadline: 2024-03-01
Application requirements:

• Your up-to-date resume

This position is open to: Internal and External applicants

Together, we can make all the difference in the lives of others.

Be part of a dynamic, collaborative and caring organization committed to saving and improving lives. Thousands of patients depend on us every day for reliable access to safe blood, plasma, stem cells and organs and tissues.

If you are looking for a rewarding experience with a values and mission-driven team, join Canada’s Lifeline and make a meaningful difference.

We acknowledge that the work of Canadian Blood Services spans many Territories and Treaty areas across the country, and we are grateful for the Traditional Knowledge Keepers and Elders who have guided us in this important work. We recognize the land and waters that have inspired our work and offer gratitude to those Indigenous peoples on whose territory we work, live and play.

About the role

Canadian Blood Services is looking for a Regular full-time Product Manager to join our dynamic Donor Strategy & Planning team.

In this role, you will be responsible for developing Canadian Blood Service’s integrated multi-product marketing strategies and plans to support our national objectives and developing, implementing and evaluating national marketing campaigns and programs that are data-driven and target specific market segments in order to increase participation in Canada’s Lifeline. Further, you will be responsible for building, managing and developing a high performing team of marketing professionals.

Formula for Success:

• Manage the development, production, implementation and evaluation of national marketing programs and campaigns for targeted market segments
• Leverage data and insights to drive targeted marketing strategies for all marketing campaigns, programs and activities
• Ensure all activities are aligned with the organization’s overall brand strategy and are executed in a coordinated fashion with other marketing campaigns
• Develop and manage annual budgets by developing annual financial plans and regularly forecasting throughout the fiscal year as well as understanding return on investment
• Coordinate regular reviews of marketing programs / campaigns and establish a monitoring system to obtain feedback to determine where changes/revisions may be required. As necessary, prepare recommendations for revisions to programs based on these reviews and feedback
• Seek ways to continuously improve performance as well as meet and surpass goals. Seeks ways to do things faster, better, and at lower cost, while creating a sense of urgency to get things done
• Provide the resources, tools, autonomy and support necessary for front-line staff to deliver the desired results to achieve objectives and priorities

Desired Education & Skills:

• A university degree in Business Administration or related field
• Five to seven years of experience in marketing, market segmentation, business, or an equivalent combination of education and experience
• Experience in integrated marketing across the full donor / customer lifecycle (e.g., awareness, consideration, acquisition, retention)
• Experience meeting the needs of culturally diverse prospects
• Excellent communication and demonstrated analytical, problem solving, creativity and organizational skills
• Data informed; results driven

What we offer you

• 4 weeks' vacation.
• Annual performance award up to 8%.
• Comprehensive group health, dental and vision benefits for you and your family.
• Defined benefit pension plan.
• Employee discounts, wellness program, professional resources.

What you can expect

• This role will work in a hybrid environment with requirements to be onsite at Canadian Blood Services location 40% of the time/days of the week
• Travel requirements – travel will be required to attend quarterly meetings

Diversity and inclusion play a vital role in ensuring health equity for patients across Canada. We are committed to reflecting Canada’s population in our organization and fostering an environment where all employees can be their authentic selves, with equal opportunities to succeed and contribute.

Canadian Blood Services requires that all employees be fully vaccinated (COVID 19 vaccine doses as approved by Health Canada), subject to any medical or other human rights considerations. Persons who have been vaccinated outside of Canada must contact their local Public Health Unit in order to obtain a vaccine equivalency certificate.

If this role resonates with you, we encourage you to apply by providing your up-to-date resume. This could be your first step towards a meaningful and inspiring career. Come to work each day knowing that you save lives.

We thank all applicants for their interest. However, only those considered for an interview or those invited to participate in an assessment will be contacted. Applicants who require accommodation should discuss their needs with us.