Sales And Marketing Manager

Work setting

• Urban area
• Business

Budgetary responsibility

• $100,001 - $500,000

Responsibilities

Tasks

• Develop promotional materials
• Hire, train, direct and motivate staff
• Manage contracts
• Market business services
• Plan and control budget and expenditures
• Write and edit press releases, newsletter and communications materials
• Assist in product development and direct and evaluate the marketing strategies of establishments
• Direct and evaluate establishments and departments that develop and implement communication strategies and information programs
• Direct and evaluate establishments and departments that maintain media relations on behalf of businesses, governments and other organizations
• Direct and evaluate establishments and departments that publicize activities and events on behalf of businesses, governments and other organizations
• Establish distribution networks for products and services, initiate market research studies and analyze their findings
• Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services
• Plan, organize, direct, control and evaluate the design, development and maintenance of Internet and Intranet sites to manage an organization's Internet presence
• Advise clients on advertising or sales promotion strategies
• Act as spokesperson for an organization
• Train and supervise staff
• Initiate and maintain contact with the media
• Answer written and oral inquiries
• Develop and organize workshops, meetings, ceremonies and other events for publicity, fundraising and information purposes
• Develop, implement and evaluate communication strategies and programs
• Prepare and/or deliver educational, publicity and information programs, materials and sessions
• Gather, research and prepare communications material
• Co-ordinate special publicity events and promotions
• Conduct public opinion and attitude surveys
• Prepare or oversee preparation of reports, briefs, bibliographies, speeches, presentations, Website content and press releases
• Assist in the preparation of brochures, reports, newsletters and other material
• Prepare sports, literary, performance or other contracts

Supervision

• 5-10 people

Experience and specialization

Computer and technology knowledge

• MS Word
• MS Outlook

Area of specialization

• Advertising
• Marketing

Additional information

Work conditions and physical capabilities

• Attention to detail
• Fast-paced environment
• Large caseload
• Tight deadlines
• Work under pressure
• Overtime required