Social Media Manager

St. Francis Xavier University, located in Antigonish, Nova Scotia, is seeking a Social Media Manager. Reporting to the Director, Marketing & Communications, the Social Media Manager’s responsibilities involve developing, executing, and managing the university’s Social Media channels and content. This position is both strategic and operational in scope. The Social Media Manager will lead the development of the university’s Social Media strategy and will actively participate in the creation of engaging content to encourage interactions and effectively promote St. Francis Xavier University.

We are looking for an individual who thinks strategically, and who loves to create and share stories that build connections and foster communities via Social Media. With an emphasis on bringing stories to life visually through video, photos, graphics, and concise copywriting, the Social Media Manager will translate the university’s communications objectives into relevant, informative, and dynamic digital content. We are looking for a teammate who is creative, innovative, takes initiative, and can own projects from concept through delivery, including working with multiple stakeholders, planning, and managing timelines.

We work in a fast-paced, highly collaborative organization that occasionally requires irregular work hours and quick turnarounds, so flexibility is critical for success in this position. We are focused on upholding a best-in-class, nationally renowned brand, and this position will play a significant role in helping us achieve that goal.

Key Responsibilities

· Lead the development of the university’s Social Media strategy and create an annual operating plan for Social Media content. This includes recommendations on how to best optimize the university’s main Social Media channels (Facebook, Twitter, Instagram, LinkedIn, and YouTube).

· Participate daily inthe creation and distribution of Social Media content (video, photo, copy, etc.) by proactively seeking opportunities that serve to promote the university’s brand position, key messaging, and other communications priorities.

· Understand and track the metrics that lead to increased online engagement with new and current followers.

· Research emerging Social Media trends, bringing forth recommendations regarding how to produce better content, how to leverage new platforms to achieve our goals, etc.

· Provide advice and guidance to the university community as required, including ensuring consistency in style and approaches to Social Media across the institution. This includes assisting with targeted advertising campaigns using Social Media platforms.

· Build and lead a team of student videographers, photographers, and Social Media ambassadors to assist with content creation.

· Monitor StFX brand on Social Media channels to attract new followers, engage in conversations, and keep a pulse on sentiment toward the university.

Qualifications

· A post-secondary degree in a related discipline (i.e., marketing, public relations, communications, business, etc.).

· A Social Media power-user, with 6+ years of experience developing engaging Social Media content.

· Proficient in creating and editing videos and photos.

· Expertise related to the most popular Social Media platforms (e.g., YouTube, Facebook, Instagram, X (Twitter), LinkedIn, TikTok) including how audiences consume content per platform, and content best practices for each.

· Experience planning, launching, and managing paid Social Media campaigns.

· Experience tracking and monitoring Social Media activity in real-time, with the ability to interpret data metrics to assess performance and/or correct and adjust as needed.

· Demonstrated experience with Google Analytics.

· Highly organized and ability to function in a fast-paced business environment

· Strong written and oral communication skills

Application Instructions

Closing date for applications, January 3, 2024 at 1:00 pm. To apply please submit a letter of application and a resume in confidence to Human Resources, StFX University at careers@stfx.ca. Only those selected for an interview will be contacted.

St. Francis Xavier University is located in Mi’kma’ki, the ancestral and unceded territory of the Mi’kmaq People.

Our institution is committed to upholding the values of equity, diversity, inclusion and accessibility. We encourage applications from members of groups that have been historically disadvantaged and marginalized, including Indigenous persons (especially Mi’kmaq), racialized persons (especially African Nova Scotians), persons with disabilities, those who identify as women and/or 2SLGBTQIA+ and any others who would contribute to the diversity of our community. Please note that all qualified candidates are encouraged to apply; however, applications from Canadians and permanent residents will be given priority. We are also committed to the elimination of barriers to participation for persons with disabilities. Should you require an accommodation during the recruitment process, please contact Human Resources at hr@stfx.caor 902-867-5038.

About St. Francis Xavier University

Established in 1853, St. Francis Xavier University (StFX) is consistently recognized as one of the best universities in Canada. StFX exceeds the needs of today’s undergraduates through providing the very best academic experience -- outstanding teaching, exceptional hands-on research opportunities, and global exchanges -- all within Canada’s most vibrant and inspiring residential campus. Here, the focus is on the academic and the personal development of every student, making community and social engagement a large part of the learning experience. Our students are academically strong and highly engaged in every aspect of life, determined to make a positive impact on the world.

In 2022, Maclean's annual university rankings put StFX #1 in student satisfaction and #2 in reputation across Canada in the primarily undergraduate category.

For more, visit www.stfx.ca

About the Advancement Department

StFX Advancement is dedicated to promoting and sustaining the university’s short and long-term future. University Advancement builds and maintains relationships with alumni and friends of StFX and many other stakeholders, ensuring student and academic needs are continually strengthened and StFX continues to be the premier undergraduate experience and education in Canada. The department’s three main offices include  Alumni Affairs, Development and Records Management, and Marketing and Communications

About Antigonish, Nova Scotia

The beautiful and historic town of Antigonish is located within the northeastern corner of Nova Scotia. Only a 15-minute drive from the ocean and a two-hour drive to major urban centres, Antigonish is a family-friendly community with a diverse and growing population and provides access to excellent education at all levels. The town is surrounded by rolling countryside and beautiful beaches and is a hotspot for outdoor recreation, sports and other active lifestyle activities. Antigonish supports a vibrant culture in the arts with music, performing arts, visual arts and crafts, and fabulous festivals happening throughout the year.

For more information visit www.townofantigonish.caor www.visitantigonish.ca.

Job Type: Full-time

Salary: $63,883.00-$78,039.00 per year

Benefits:

• Dental care
• Employee assistance program
• Life insurance
• Paid time off
• Vision care

Schedule:

• Monday to Friday

Work Location: In person