Social Media Specialist

CHARMED BRANDS IS HIRING!

Social Media Specialist

Reporting to the Chief Managing Directo, the Social Media Specialist will own and elevate the Social Media presence for the Charmed brands; build and nurture our community; amplify our earned and owned share of voice via targeted marketing and communications tactics; and drive performance using a data-driven approach to inform strategies and KPIs.

Responsible for the day-to-day digital messaging and visual representation of Charmed, the Social Media Specialist must have experience creating and managing innovative brand content to strategically drive engagement, growth, loyalty, booking conversions, and industry leadership.

They must be masterful at engaging storytelling, with an eye for both detail and aesthetic, and have experience creating Instagram Reels, TikTok videos, podcasts and other bite-size content that connect with consumers, generate buzz, and amplify the brand.

The ideal candidate is a Social Media trailblazer: an out-of-the-box thinker, trendsetting creative, and passionate go-getter who is constantly seeking out new and exciting ways to stand out in the crowded world of Social Media. They are in-the-know on the latest digital technologies, Social Media channels and platforms, and consumer and lifestyle brand trends, and passionate about creating world-class content that aligns with the company’s positioning in a creative and impactful way.

Equally important, the ideal candidate is skilled at tracking and evaluating the effectiveness of Social Media efforts, and providing data-driven insights and recommendations that optimize campaigns and deliver measurable results.

If you are an engaging communicator; possess a hard-working, growth mentality; have your finger on the pulse of the latest trends; have a positive, can-do attitude; and thrive in a fast-paced (and fun) environment with a willingness to jump in beyond your day-to-day scope, we want to hear from you!

Responsibilities:

• Own and elevate Charmed Social Media messaging, visual design, and brand positioning across social channels (Instagram, Facebook, Pinterest, TikTok, YouTube, LinkedIn, Podcast).
• Develop and execute a dynamic social content calendar that tells the brand story, generates buzz, and supports business needs.
• Develop, refine, and post innovative, creative, highly effective Social Media assets—including Instagram Stories and Reels, TikTok videos, etc.. The ability to edit video content for social, as well as add great music and text overlays will be key.
• Build and nurture a vibrant Social Media community with strategic daily communications. This includes developing captivating content that encourages engagement and participation, and monitoring and responding to all messages, comments, and tags across IG, Facebook, and LinkedIn in a timely fashion.
• Partner closely with other marketing team members to better inform the guest journey and ensure that organic, paid social, email marketing, and digital efforts are cohesive and aligned.
• Optimize social strategies in pursuit of best-in-class results—by testing frequency, timing, messaging, and content type to determine what is most effective and engaging
• Develop measurable KPIs and annual targets across all Social Media efforts.

• Own and manage reporting/analytics to measure success and learnings.
• Generate monthly reports per channel—including top performing posts, engagement rates, highest-performing days and times, etc.—and provide data-driven insights that inform your recommendations.
• Identify new trends and technologies to help evolve Social Media strategy and grow channels.
• Seek out and elevate strategic partnership opportunities on key social platforms.
• Plan and execute promotions and giveaways in line with business and brand objectives.
• Curate and manage asset library and distribution—including company-owned photos and video, as well as third-party partner, influencer, and Charmed assets.
• Provide ad hoc Brand Marketing support (photo shoot prep, collateral development, blogs, etc.).
• Create paid social assets, including graphic design and copy, as needed.
• Exercise impeccable attention to detail—with an eagle eye for catching errors (spelling, grammar, dates, locations, pricing, etc.) and spotting photo/video imperfections.
• Be both a team player and a self-starter (able to work autonomously and in a highly collaborative environment, both within the marketing team and across departments).
• Other duties as assigned.

Competencies:

• Effective Communication
• Adaptability

Preferred Qualifications:

• Bachelor's Degree in related field, ideally Marketing and/or Journalism.
• Minimum of three years of work experience; hospitality and/or travel industry experience preferred.
• Experience in building creative and data-driven brand marketing strategies and campaigns.
• Extensive experience and proficiency in using FB, IG, TikTok, Canva, and video editing platforms.
• Engaging, creative, and strategic writing skills that align with brand voice/style.
• Excellent communication skills, including impeccable grammar and outstanding attention to detail.
• Strong skills in digital photography, video editing, creative design, and content management.
• Knowledge and understanding of social giveaways, influencer marketing, and content usage rights.
• Demonstrated ability to work with and through people to achieve results.
• Excellent interpersonal and communication skills including highly developed presentation skills.
• Ability to manage multiple deadlines in a fast-paced environment while maintaining a positive and professional attitude.
• MS Office, Google Apps, SquareSpace proficient.
• Some travel required to, and between, resort locations.

Additional Information:

• We are looking for an exceptionally creative eye; experience with Photoshop, Bitly, Linktree, Later, and/or other Social Media tools; content creation, photo editing, analytics, organizational skills, ruthless prioritization, and multi-tasking.
• Based in Lethbridge.

COMPENSATION AND BENEFITS:

Charmed strives to provide a comprehensive benefits and compensation package that addresses the needs of our team members. In addition, they can participate in:

Health Insurance

Dental Benefits

Drug Coverage

Discounted cottages for family and friends stays

Salary is $45K and is negotiable

This job description may not be inclusive of all assigned duties, responsibilities, or aspects of the job described, and may be amended at any time at the sole discretion of Charmed.

Application deadline: 2024-02-29
Expected start date: 2024-03-01

Job Type: Full-time

Salary: From $45,000.00 per year

Benefits:

• Dental care
• Extended health care
• Vision care

Schedule:

• Monday to Friday

Experience:

• Digital marketing: 2 years (preferred)
• Social media management: 2 years (required)

Language:

• English (required)

Location:

• Lethbridge, AB (required)

Ability to Commute:

• Lethbridge, AB (required)

Work Location: In person

Application deadline: 2024-02-29
Expected start date: 2024-03-01