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SalaryJob Description:
We think of our dogs and cats as family members, so we believe their food should be natural and healthy. In fact, this was the sole reason for starting the Blue Buffalo Company. When the beloved Bishop family dog, Blue, faced a variety of health issues, Bill and his two sons set out to create a pet food that was made with only the highest quality natural ingredients—the kind of things a family member deserves. Ten years later we have, in many ways, accomplished what we set out to do—help our dogs and cats live happy, healthy lives. And we’re only getting started!
The Senior Brand Associate will lead critical projects across the 4P’s to drive our brands forward within the Canadian market supporting BLUE’s vision to be the undisputed leader in the wholesome, natural pet food segment.
MAIN RESPONSIBILITIES
General Mills is committed to Employment Equity and encourages applications from all qualified candidates. Accommodations are available upon request for candidates with disabilities taking part in all aspects of the recruitment and selection process.
Love them like family, feed them like family.” ® Everything at Blue Buffalo starts with this simple idea.
We think of our dogs and cats as family members, so we believe their food should be natural and healthy. In fact, this was the sole reason for starting the Blue Buffalo Company. When the beloved Bishop family dog, Blue, faced a variety of health issues, Bill and his two sons set out to create a pet food that was made with only the highest quality natural ingredients—the kind of things a family member deserves. Ten years later we have, in many ways, accomplished what we set out to do—help our dogs and cats live happy, healthy lives. And we’re only getting started!
The Senior Brand Associate will lead critical projects across the 4P’s to drive our brands forward within the Canadian market supporting BLUE’s vision to be the undisputed leader in the wholesome, natural pet food segment.
MAIN RESPONSIBILITIES
- Monthly competitive tracking and reporting
- Development of national POS material supporting innovation and Canadian marketing calendar needs
- Digital Content Management of evergreen assets for BLUE and customer use
- BB.ca management/maintenance in partnership with US digital web team
- New product set-up to support innovation launch and execution
- Execute on customer requests (i.e. new product info, packaging samples, Syndigo management)
- Lead Canadian Display Process end-to-end
- Own Canadian Coupon Program (responsible for strategy, execution, and reporting)
- BLUE Masterbrand digital creative development (briefing and creative approvals)
- Lead Canadian CRM program in partnership with US digital team to drive 1P database and engagement with current Pet Parent base
- Own Ratings & Reviews program for Canadian business
- Shopper marketing support for select customers
- Engage in forecasting process to help deliver demand plan and ensure strong service levels
- Own Introductory Product Period process for innovation
- Lead select innovation projects
MINIMUM QUALIFICATIONS
- Bachelor’s degree and 3+ years of work experience, ideally with background in CPG
- Ability to navigate complexity and drive connections across functions, ideas and processes
- Skills – strong analytical mindset, project management
- Ego-free, self-motivated, detail oriented with roll up your sleeves approach
PREFERRED QUALIFICATIONS
- Experience as Brand Associate or similar role
- Strong attention to detail
- Ability to manage multiple tasks and prioritize based on business priorities
- Ability to analyze data and create recommended action across the 4Ps
- Ability to influence others without formal authority
- Understand how to apply brand strategy to execution
- Pet parent preferred
General Mills is committed to Employment Equity and encourages applications from all qualified candidates. Accommodations are available upon request for candidates with disabilities taking part in all aspects of the recruitment and selection process.
