Sr. Manager, Brand Marketing

Senior Brand Marketing Manager

Groupe Dynamite is a leading fashion digital retailer with two brands at the heart of our success, Garage and Dynamite. With over 300 stores in Canada and the U.S., and more than 4,000 people, we have been making our mark on fashion since 1975.

Our core strengths are rooted in our team, our innovation and our customers. We are proud to hire and retain aspirational leaders who are driven to achieve great things and are recognized for their entrepreneurial spirit.

Job Summary:

Reporting to the Director, Marketing, the Senior Brand Marketing Manager will lead the Brand Marketing team. This position will play a pivotal role in Garage’s next chapter of growth and U.S. expansion. The Senior Brand Marketing Manager will focus on annual marketing plans, product strategies and briefing, integrated marketing, leading how we show up in our 300+ stores, strategizing events and activations and more.

The successful candidate is both data-driven and creative, has proven experience driving success for consumer brands, and understands omni-channel integrated marketing strategies.

Responsibilities:

• Lead, motivate and inspire a small team of talented brand marketers within the Brand Marketing department;
• A constant oversight for keeping teams aligned to our brand mission and standards across all customer touchpoint
• Research, forecast and analyze trends and consumer behaviors to inform data-driven campaign ideation;
• Develop, pitch and execute international brand awareness and customer acquisition plans;
• Support and lead in-store marketing, events and activations for 300+ international Garage Clothing stores with a focus on customer journey and brand interaction;
• Collaborate closely with cross-functional departments with a focus on marketing, product, creative and fashion office;
• Develop omni-channel tactics and strategies for the execution of marketing channels;
• Create complex metrics and reporting documents to analyze past performance and inform future decision-making;
• Lead, manage and deploy the Garage Brand Marketing Calendar;
• Spearhead cohesion between creative, product and marketing departments to ensure effective campaign and marketing project roll-out.

Qualifications:

• 7-10 years of experience working in integrated or product marketing for a retail brand
• Bachelor’s degree in Communications or Marketing;
• 3+ years of leadership experience;
• Located in, or ability to relocate to, Montréal, Quebec;
• Experience with large-scale budget management.
• Exceptional written and verbal communication skills;
• Detail-oriented with strong organizational skills and ability to work autonomously;
• Keen understanding of branding and integrated marketing;
• Ability to work in a fast-paced, dynamic environment and adjust to new priorities as required;
• Proven ability to effectively negotiate deadlines and deliverables;
• Ability to lead and motivate a team;
• Demonstrate strong relationship building and collaborative skills with both internal teams and external partners to drive measurable results.

Over and above a competitive salary and bonus plan, registered retirement savings, and flexible group insurance with personalized coverage that meets your needs, you will be at the forefront of a growing organization that understands the importance of investing in people.

You and your family can enjoy our employee discount at Garage and Dynamite, private sample sales throughout the year and many other exciting perks, including a very flexible vacation program.

Our promise…

No day will be like the last - we aim to be better today than we were yesterday. We are committed to employment equity.

Candidates that are retained will be called for an interview.