Social Media Coordinator, Specializing In Wellness/Beauty/Food Brands (Free

ABOUT LANDISH

Landishis making it easy and enjoyable for the most conscious consumers to integrate the world's smartest foods into their daily functional nutrition routine. We’re focused on clean marine collagen, smarter proteins, medicinal mushrooms and other functional botanicals, all while championing sustainability and environmental responsibility. For every order on our website, we plant a tree in North America and so far we’ve planted over 130,000!

Landish is a fast-growing company based in Montreal (Lachine), Canada.

ROLE OVERVIEW

We are looking for a dynamic Social Media Coordinator based in Montreal, fluent in both English and French, with a specialization in wellness and beauty brands. This individual will join our marketing team on a freelance contract basis, reporting directly to and collaborating closely with the Marketing Director.

This role is not your typical position; it's a multifaceted opportunity that requires more than just routine Social Media tasks. We are looking for an individual with a deep understanding of the wellness/beauty/food landscape, a creative mindset for crafting compelling content, and the versatility to seamlessly navigate between remote work and in-person responsibilities.

As a part of our hybrid work model, the position is primarily remote. However, it entails in-person attendance at our warehouse in Lachine at least twice a month. You'll be expected to dedicate 10-16 set hours per week during regular working hours, with some flexibility for evening and weekend availability.

KEY RESPONSIBILITIES:

SOCIAL MEDIA GROWTH:

Collaborate with the Marketing Team:

• Work closely with the marketing team, actively participating in the development and execution of organic and paid Social Media content, influencer marketing strategies and initiatives.
• Contribute insights and recommendations to enhance the effectiveness of Social Media campaigns.
• Ensure seamless alignment of Social Media activities with broader marketing goals and campaigns.
• Participate in regular team meetings and brainstorming sessions to foster collaboration and idea-sharing.

Proactively and Reactively Build and Engage Communities:

• Cultivate and nurture a thriving online community by actively seeking opportunities to engage with the audience.
• Monitor and participate in conversations on Instagram, Facebook, TikTok, and Pinterest, fostering a sense of community around the Landish brand.
• Encourage user-generated content and community contributions to strengthen brand loyalty and connection.

Manage Community and Comment Interactions:

• Oversee interactions and comments across various Social Media platforms, responding promptly to inquiries, feedback, and comments from diverse demographics including but not limited to audiences aged 55+, Gen Z, and Millennials.
• Tailor communication strategies to ensure a positive and engaging community experience, addressing comments and questions effectively for different age groups and preferences.
• Demonstrate an understanding of nutrition and ingredient/product benefits in responses and community engagement.

Implement Engaging Social Media Content:

• Drive sales through the creation and implementation of compelling Social Media content.
• Align content with the overarching marketing schedule and maintain a consistent brand voice according to brand guidelines.

Stay Up-to-Date with Social Media Best Practices:

• Keep abreast of the latest trends, tools, and best practices in Social Media to optimize strategies and maintain a competitive edge.

INFLUENCER MARKETING:

Oversee Influencer Communication and Content:

• Manage day-to-day communication with influencers, ensuring clear expectations and timely execution of campaigns.
• Coordinate product send-outs, content creation, and schedule implementation in collaboration with influencers.

Build and Grow the Influencer Network:

• Conduct ongoing research to identify potential influencers aligned with the Landish brand.
• Strategically expand and nurture the influencer network to maximize brand reach and impact.

Track and Organize Tagged Content:

• Monitor and organize user-generated content, identifying opportunities for both gifted and paid influencer campaigns.
• Leverage tagged content to enhance brand credibility and engagement.

PAID SOCIAL AD IMPLEMENTATION:

Implement Ads on Meta, Instagram, and TikTok:

• Take charge of implementing paid Social Media ads on platforms such as Meta, Instagram, and TikTok.
• Enhance brand visibility through targeted and effective ad campaigns.

ADDITIONAL RESPONSIBILITIES:

Support General Marketing Activities:

• Provide organizational support for various marketing activities, demonstrating a detail-oriented approach.
• Collaborate with team members to ensure cohesive and successful execution of marketing initiatives.

Contribute to Blog Post Creation:

• Play a role in creating engaging blog posts, contributing copywriting skills and assisting in the building of posts within the Shopify platform.
• Focus on recipe and lifestyle content that resonates with the Landish audience.

Assist in E-commerce Merchandising:

• Contribute to the merchandising efforts of the e-commerce website, ensuring that imagery and copy are consistently updated to reflect seasonal changes and promotions.

Support Experiential Brand Marketing:

• Assist in the planning and execution of experiential brand marketing initiatives.
• Collaborate with cross-functional teams to ensure seamless and effective implementation of retail/trade show marketing activities.

QUALIFICATIONS:

ESSENTIAL:

Location:

• Based in Montreal (candidates not based in Montreal will not be considered).

Language:

• Fluent in English and French (candidates not fluent in both languages will not be considered).

In-Person Commitment:

• Willing to work in person at our warehouse in Lachine at least twice a month to prepare influencer mailers and shoot content.

Flexibility:

• Willingness to work some evening and weekend hours if needed.

Experience:

• 1-2 years of Social Media management experience with wellness and beauty brands (candidates with no experience in these fields will not be considered).

Technology Requirements:

• Must have their own computer with reliable internet access.
• Must have their own smartphone with reliable internet access and capabilities suitable for effective communication and content creation.

Skills:

• Proficiency in writing and editing in English and French (photo/video/text).
• Savvy with Instagram, TikTok, Pinterest, Google, YouTube, Google Drive, Shopify, and Milanote.
• Familiarity with Shopify.
• Excellent communication and relationship management skills.
• Ability to work quickly under tight deadlines and independently.
• Positive attitude with good multitasking and organizational ability.
• Enthusiastic and excited about learning new things.
• Team player with the ability to work cross-functionally.
• Detail-oriented and highly organized, able to manage multiple tasks and deadlines.
• Strong written and verbal communication skills.
• Collaborative and able to thrive in a fast-paced environment.
• Passionate about the wellness/beauty/food industries and DTC brands.

DESIRABLE:

• Experience working for a retail/wellness brand or ad agency is a plus.
• Photo and video skills.
• Knowledge of CapCut and/or Adobe After Effects or Premiere Pro.

TIME COMMITMENT:

• 10-16 hours/week (variable) with the potential to increase mid-2024
• Preference for hours to be worked on specific days during company work hours is possible

COMPENSATION:

Commensurate with experience.

WORKING WITH US MAY NOT BE THE RIGHT FIT IF:

• You thrive in a more established, structured environment.
• You find it challenging to adapt to constant changes; our dynamic early-stage startup means that projects and priorities are in a state of flux. If you prefer a more consistent and predictable workflow, this is not the ideal working environment for you.
• You struggle with frequent and direct constructive feedback; our collaborative culture emphasizes providing and incorporating feedback for continuous improvement. If this level of feedback feels overwhelming, it will impact your experience in our work environment.
• You prefer projects with clear paths; we value your creativity and ownership even when the project isn't well-defined from the start.

HOW TO APPLY

Instead of a traditional cover letter, we invite you to share a concise paragraph, not exceeding 1,000 words, highlighting your work experience with wellness or beauty DTC/GPC brands, and what excites you about the prospect of joining our team. Focus on experiences that make you a strong candidate for this role.

Make sure to include:

• CV
• Hourly rate or preferred pricing structure

If we find that you could be a good fit for the role → we'll respond within 72 hours and invite you to participate in a brief test project to further evaluate your suitability.

If you do not receive a response within 72 hours → regrettably, it means that your application did not align with our current needs. Please understand that we will not contact you, and there is no need for follow-up. We appreciate your understanding.

In the meantime, we encourage you to explore our website to gain a deeper understanding of the industry we operate in and the topics we explore: landish.ca

Job Type: Freelance

Salary: $22.00-$25.00 per hour

Expected hours: 10 – 16 per week

Benefits:

• Flexible schedule

Schedule:

• Monday to Friday
• Weekends as needed

Experience:

• Social media management: 1 year (required)

Language:

• English (required)
• French (required)

Ability to Commute:

• Lachine, QC H8T 1B3 (required)

Work Location: Hybrid remote in Lachine, QC H8T 1B3