Digital & Social Media Coordinator

DIGITAL & SOCIAL MEDIA COORDINATOR

ABOUT US

Headquartered in Montreal, Rolf C. Hagen Inc. is the world’s largest privately-owned pet product manufacturer and distributor. With a heritage spanning 68 years, Hagen provides stability and growth in an exciting industry while evolving to meet the needs of a rapidly changing world. Throughout our history, one thing that hasn’t changed is our love and compassion for animals. As we continue to grow into the future, we seek like-minded individuals who share this fundamental passion.

OVERVIEW

Reporting to the Sr. Marketing Manager and as an integral part of a collaborative marketing team, the Digital & Social Media Coordinator will quarterback a variety of online promotional activities for one of the aquarium hobby’s best-selling global brands.

RESPONSIBILITIES

Digital Marketing

• Develop consumer newsletter and email campaigns, including list segmentation, content coordination and journey automation
• Ensure brand (head office) and regional office email activities are aligned
• Lead the development and upkeep of the email marketing calendar
• Create new opportunities to promote email database growth
• Provide ongoing email analytics reporting
• Create, track and update paid digital ad campaigns (i.e. Google display and search)
• Key contact for external digital marketing resources (i.e. Meta, Salesforce, Hootsuite)

Social Media

• Participate in global digital marketing team meetings and follow-up with regional associates to ensure planned brand activities are upheld
• Create, track and update paid Social Media ad campaigns
• Lead the development and upkeep of the Social Media monthly calendar
• Collaborate with Social Media content creator and website administrator to ensure social and web activities are aligned
• Monitor Social Media to identify and implement influencer collaborations (i.e. sponsorships, giveaways, product promotions) while maintaining social tracker document
• Provide ongoing Social Media analytics reporting

REQUIREMENTS

• Post-secondary degree in Digital Media, Social Media, Marketing or a related field
• A self-starter with the ability to multi-task and maintain organized records
• Strong attention to detail and communication skills
• Direct experience and advanced knowledge of:
• Email marketing platforms (i.e. Salesforce, MailChimp)
• Social media posting, advertising and analytics
• Digital advertising platforms (i.e. Meta Ads, Google Ads)
• Salesforce Marketing Cloud (or equivalent CRM platform)

BENEFITS

• Hybrid remote work environment
• Company pension plan
• Medical care
• Dental care
• Vision care
• Life insurance
• Disability insurance
• 6 personal days per year
• 5 paid days off during Holiday season per year
• Tuition for job related training
• Casual dress
• Employee discount on pet products
• Employee assistance program
• On-site gym
• On-site parking

HOW TO APPLY

If you are passionate about taking the next step in your career, do not miss this opportunity! Please submit your CV and a cover letter!

We thank all applicants who apply, but only those selected for an interview will be contacted.

Job Type: Full-time

Salary: $50,000.00-$65,000.00 per year

Benefits:

• Dental care
• Employee assistance program
• Flexible schedule
• Life insurance
• Paid time off
• Vision care

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Work Location: Hybrid remote in Baie-D'Urfé, QC H9X 0A2