Web communications manager

Work setting

• Various locations
• Consulting firm
• Business
• Advertising, marketing and public relations agency

Budgetary responsibility

• 0 - $100,000
• $100,001 - $500,000

Responsibilities

Tasks

• Develop promotional materials
• Hire, train, direct and motivate staff
• Manage contracts
• Market business services
• Plan and control budget and expenditures
• Write and edit press releases, newsletter and communications materials
• Direct and evaluate establishments and departments that maintain media relations on behalf of businesses, governments and other organizations
• Plan, organize, direct, control and evaluate the design, development and maintenance of Internet and Intranet sites to manage an organization's Internet presence
• Advise clients on advertising or sales promotion strategies
• Train and supervise staff
• Answer written and oral inquiries
• Develop and organize workshops, meetings, ceremonies and other events for publicity, fundraising and information purposes
• Develop, implement and evaluate communication strategies and programs
• Gather, research and prepare communications material
• Co-ordinate special publicity events and promotions
• Assist in the preparation of brochures, reports, newsletters and other material

Supervision

• 1 to 2 people
• 3-4 people
• 5-10 people

Experience and specialization

Computer and technology knowledge

• Desktop publishing software
• Mac OS
• Presentation software
• Project management software
• Adobe Illustrator
• Final Cut Pro

Area of specialization

• Advertising
• Communications
• E-commerce
• Interactive/new media

Additional information

Work conditions and physical capabilities

• Attention to detail
• Fast-paced environment
• Large caseload
• Large workload
• Tight deadlines
• Work under pressure

Own tools/equipment

• Cellular phone
• Computer
• Internet access

Personal suitability

• Client focus
• Dependability
• Efficient interpersonal skills
• Excellent oral communication
• Excellent written communication
• Flexibility
• Initiative
• Interpersonal awareness
• Organized
• Team player