Web Marketing Administrator

About Lee Valley:
 

Since 1978, Lee Valley has recognized that for many, woodworking and gardening are more than just hobbies. Lee Valley Tools enjoys a proud history of providing high-quality woodworking, gardening, hobby, hardware, gift and seasonal merchandise to customers worldwide. We pride ourselves on providing quality products and renowned customer service.

Lee Valley has been honored with many prestigious awards, including being recognized as one of Canada's Best Managed Companies in 2023 by Deloitte and one of Canada's Best Employers by Forbes in 2018. Additionally, we ranked #1 for In-Store Experience in Ontario by Leger Marketing Inc. 

A position at Lee Valley is more than just a job – we honor the time and dedication that our people give by providing sustained and meaningful employment while striving to provide an environment where learning and development are encouraged.

The Web Administrator, under the direction of the Digital Product Experience Lead, will be responsible to build out marketing content on the site such as landing pages, focus pages, brand pages, feature content sliders and half heros. Working hand in hand with the web merchandiser to building out content pages on the site to host content and products for marketing initiatives such as email campaigns, social content, SEM etc. They are passionate about e-commerce, product knowledge and customer experience on a digital level while keeping a digital marketing mindset in all that is executed. Working with a strategic marketing plan to build out a merchandise plan and monitoring inventory to be agile in adjusting unplanned scenarios.  

Key Responsibilities:

• Leverages website, search and email merchandising opportunities to lift sales and deliver a great customer experience.
• Uses Sitecore/Content Stack to personalize the web experience and to derive targeted marketing and merchandising actions to pre-established personas. 
• As part of the integrated planning & execution framework, the Web merchandiser leverages the Marketing Calendar to establish and execute an efficient and profitable web merchandising plan. Drives conversations and provides recommendations to increase on-site engagement & content effectiveness for Division/Category programs focused on KPI’s of conversion, product page view, add to cart, time on site and revenue driven by content stories.
• In collaboration with the PIM experts, the web merchandiser is responsible for optimizing the product display pages, associated products and other key product merchandising opportunity. 
• Actively monitors website for bugs, issues and optimization opportunities.
• Works cross functionally with copywriters, and Digital Graphic Designer to build marketing materials such as banners, hero’s, content pages etc. in Sitecore.
• Liaise with Digital Graphic Designer, Web Merchandisers and other Web Administrators to ensure the products can be found, filtered, selected or suggested in a user-friendly and enticing way.
• Works collaboratively with the Category Management and Demand Planning teams to establish web merchandising opportunities around key products and sales results.                                                                                                                                                                                                                                                                                                                                                                       

Knowledge and Skills:

• 3-year college diploma or 1-2 years of college plus additional specialized training
• 3+ years of web experience
• 3-5 years of combined experience
• Category knowledge a strong asset: market and consumer trends, seasonality, products, etc.

What we offer…

• Competitive compensation program including competitive base salary, a robust health and dental benefits packages well as a matching group retirement plan.
• Paid vacation and sick leave.
• Lee Valley discount.
• A family-oriented environment that supports growth and development for all employees.  

 Diversity and Inclusion:

 At Lee Valley, we are proud to celebrate and foster a diverse team of professionals.  We take pride in nurturing an inclusive culture that empowers our people to be their authentic selves, celebrate their differences and love where they work.  Our diverse community combined with our inclusive culture, is what sets us apart in the industry.  

We encourage all candidates to apply for job opportunities with Lee Valley regardless of race, national origin, colour, religion, age, gender identity or expression, sexual orientation, marital and family status, or disability. 

If you require accommodation during the recruitment and selection process, please do not hesitate to reach out.

How to Apply: 

Please visit our careers page at https://www.leevalley.com/en-ca/careers 

We thank all applicants, however only those selected for an interview will be contacted.