Channel Marketing Manager

Work setting

• Business office

Responsibilities

Tasks

• Develop promotional materials
• Manage contracts
• Plan and control budget and expenditures
• Assist in product development and direct and evaluate the marketing strategies of establishments
• Direct and evaluate establishments and departments that develop and implement communication strategies and information programs
• Direct and evaluate establishments and departments that maintain media relations on behalf of businesses, governments and other organizations
• Establish distribution networks for products and services, initiate market research studies and analyze their findings
• Plan, organize, direct, control and evaluate the design, development and maintenance of Internet and Intranet sites to manage an organization's Internet presence
• Co-ordinate special publicity events and promotions
• Conduct public opinion and attitude surveys
• Initiate and maintain contact with the media
• Consult with clients after sale to provide ongoing support
• Estimate costs and materials
• Establish and conduct quality control programs, operating procedures and control strategies

Supervision

• 5-10 people

Experience and specialization

Computer and technology knowledge

• MS Excel
• MS PowerPoint
• Data analysis software

Area of work experience

• Product development
• International trade

Area of specialization

• Business analysis
• Interactive/new media
• Project management
• Advertising
• E-commerce
• Market research
• Marketing
• Public relations
• Brand management
• Digital media
• Strategy
• Revenue - cost analysis
• Business process management

Additional information

Transportation/travel information

• Willing to travel

Personal suitability

• Client focus
• Efficient interpersonal skills
• Flexibility
• Initiative
• Judgement
• Organized
• Team player
• Dependability
• Creativity
• Accountability
• Innovation

Benefits

Financial benefits

• Pension plan

Other benefits

• Other benefits