Sr. Manager, Channel Marketing

Xplore is seeking a dynamic and results-oriented Sr. Marketing Manager to join our team and lead our go-to-market (GTM) initiatives. This individual will play a pivotal role in developing and executing strategic marketing initiatives to meet objectives. The ideal candidate will possess a strong blend of strategic thinking, project management skills, and hands-on execution capabilities.

• Collaborate with cross-functional teams including product, sales, and marketing to create and execute comprehensive GTM plans for all new sales and marketing initiatives, ensuring alignment with overall business objectives.
• Conduct market research and analysis to identify key market trends, competitive landscape, and customer insights to inform marketing strategies and messaging.
• Craft compelling communications and channel engagement initiatives that resonate with internal audiences. Develop sales enablement materials, ensuring the sales team is well-equipped with the necessary tools and resources.
• Monitor and analyze campaign performance metrics and KPIs to measure the effectiveness of marketing initiatives and optimize strategies for continuous improvement.
• Stay up-to-date with industry trends and best practices in go-to-market strategies and marketing technology to drive innovation and competitive advantage.

• Bachelor’s degree in Marketing, Business Administration, or related field; MBA is a plus.
• 5+ years of experience in marketing, with a focus on go-to-market strategy and product launches preferably in the telecommunications industry.
• Proven track record of successfully launching and marketing products to drive revenue growth and market share.
• Strong project management skills with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Excellent written and verbal communication skills with the ability to create compelling marketing content and effectively communicate with cross-functional teams.
• Strategic thinker with a data-driven approach to decision-making and a keen eye for detail.
• Collaborative team player with strong interpersonal skills and the ability to work effectively in a cross-functional team environment.
• Creative thinker with a passion for innovation and continuous improvement.

As a condition of employment and in order to comply with industry related data security standards, this position is subject to the successful completion of a Criminal Background Check. Details will be supplied to applicants as they move through the selection process.

Xplore is committed to creating an accessible environment and will accommodate disabilities during the selection process. Please let your recruiter know during the selection process of any accommodation needs.

Xplore Inc. is Canada’s fibre, 5G and satellite broadband company for rural living. Xplore is committed to the relentless pursuit of an improved broadband experience for all Canadians. Xplore is building a world-class fibre optic and 5G wireless network to enable innovative broadband services for better every day rural living, for today and future generations.