Channel Marketing Manager

Work setting

• Fast moving consumer goods (FMCG)

Responsibilities

Tasks

• Develop promotional materials
• Manage contracts
• Market business services
• Plan and control budget and expenditures
• Write and edit press releases, newsletter and communications materials
• Assist in product development and direct and evaluate the marketing strategies of establishments
• Direct and evaluate establishments and departments that develop and implement communication strategies and information programs
• Direct and evaluate establishments and departments that maintain media relations on behalf of businesses, governments and other organizations
• Establish distribution networks for products and services, initiate market research studies and analyze their findings
• Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services
• Plan, organize, direct, control and evaluate the design, development and maintenance of Internet and Intranet sites to manage an organization's Internet presence
• Respond to enquiries from members of the business community concerning development opportunities
• Prepare marketing plans
• Plan and direct advertising and marketing campaigns
• Assess business opportunities and develop strategies
• Prepare reports
• Study market research and trends to determine consumer demand, potential sales volumes and effect of competitors' operations on sales
• Professionalism in customer service
• Conduct analytical marketing studies
• Arrange for production or purchase of promotional products
• Conduct online marketing, E-commerce and Website promotions
• Write or prepare introductions, marketing and promotional materials, bibliographic references, indexes and other text
• Communicate with other workers to co-ordinate the preparation and completion of work assignments

Supervision

• 11-15 people
• Staff in various areas of responsibility
• Working groups

Credentials

Certificates, licences, memberships, and courses 

• Marketing course

Experience and specialization

Computer and technology knowledge

• Presentation software
• Spreadsheet
• Website creation and management software
• Word processing software
• MS Windows
• Data analysis and interpretation
• Enterprise resource planning (ERP) software
• Social Media

Area of specialization

• Advertising
• Communications
• E-commerce
• Market research
• Marketing
• Sales
• Survey research services
• Process design or development

Additional information

Security and safety

• Criminal record check

Transportation/travel information

• Willing to travel cross-border
• Willing to travel for extended periods

Work conditions and physical capabilities

• Attention to detail
• Fast-paced environment
• Tight deadlines
• Work under pressure
• Large workload

Own tools/equipment

• Cellular phone
• Computer
• Internet access

Personal suitability

• Client focus
• Efficient interpersonal skills
• Excellent oral communication
• Excellent written communication
• Flexibility
• Initiative
• Judgement
• Organized
• Team player
• Dependability
• Interpersonal awareness
• Reliability
• Analytical