Digital Advertising Specialist

Digital Advertising Specialist

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MedSpa Partners Inc. (MSP) is in growth mode and is seeking a Digital Advertising Specialist to join the marketing team. This position is about owning the technical optimization of our multi-channel ad campaigns and being a strong partner for our Digital Ad Strategist to plan and deliver high impact digital lead generation programs.

MedSpa Partners is a well-funded portfolio company acquiring medical aesthetics clinics across Canada and the United States. We offer industry-leading partners the opportunity to achieve their personal and professional aspirations by creating world-class customer experiences through support, collaboration, and community.

Position Impact

Marketing is a critical core service provided by MSP to their partners which means as the Digital Advertising Specialist you work directly with the partners and cross functional teams, to promote achievement of their business goals. Reporting to the Digital Ad Strategist, you will be responsible for creating, managing, and analyzing our high-performing social and PPC campaigns that resonate for each partner’s local footprint and brand goals while co-marketing with iconic medical aesthetics brands like Botox Cosmetic or CoolSculpting.

To be successful, you will:

1. Develop and implement lead generation strategiesacross Meta (Facebook/Instagram)ads, Google ads, YouTube ads, and other marketing channels.

2. Manage the ad budget and deadlines, from setting up and overseeing the day-to-day execution to optimizingcampaigns to achieve lead generation goals.

3. Create image, audio,and video ad assets for Meta, YouTube and TikTok campaigns.

4. Have a keen eye for detail and ensure all elements of ads project the high quality our partners expect.

5. Analyze performance data from ads dashboards and cross-analyze with data from landing page platforms to provide key insights and recommendations on campaign performance.

6. Create weekly and monthly performance reports, ensuring proper conversion tracking and attribution, and consistency across websites and platforms.

7. Set up new accounts, conversion tracking, A/B testing, event set-up, audience creation and management, campaign creation, keywordand competitive research.

What it takes

You will be prepared for this role if you have:

1. 5+ years of digital media planning and buying experience.

2. Managed successful paid ad campaigns across various platforms such as Facebook, Instagram, Google, YouTube, TikTok, and LinkedIn

3. Proven experience withinFacebook Ads Manager and Business Manager. Ideally Facebook Ads Certified.

4. Proven experience with Google AdWords with an excellentunderstanding of how to leveragedata to optimizead performance. Ideally Google Ad Certified.

5. Proven experiencein account optimization to improve campaign performanceand create ad campaigns that resonate with our target audience.

6. Ability to interpret and apply analytical data and communicate it to management and stakeholders.

7. 3+ years of experience with Canva, Adobe or other graphic and video design software.

8. Proficiency in CRM systems to build workflows and interpret lead data to inform strategy and optimizecampaigns.

9. Proficiency in building high-converting landing pages and forms to ensure leads are properly qualified for the sales team.

10. Worked in an agency, franchise,or multi-unit marketing environment with a strong ability to manage multiple campaigns with distinct brand requirements and location specific goals.

11. A strategic thinker with market research skills who can develop effective Digital Advertising strategies and provide recommendations to attract new clients.

12. A strong desire to show your skills and progress in a quickly expanding company.

13. A preference for continuous learning, collaboration with team members, and developing leadership skills.

14. Appreciation and understanding of medical aesthetics or healthcare industries.

The successful candidate will bring a wealth of knowledge and experience to the role, but also be willing to learn and collaborate with their team to deliver the best possible results.

Technology:

• · Meta Suite, Ads Manager, Business Manager, Datasets
• · Google Ads Manager, Tag Manager
• · Hubspot or other CRM
• · Looker Studio
• · Canva or Adobe Creative Suite
• · SEMRush

What you get:

1. This is a fully remote position.

2. Full home office set up will be provided.

3. Excellent benefits, including medical aesthetic services.

4. Experience in an acquisition fueled and organic high growth company with smart, committed people.

5. Opportunity to showcaseyour lead generation expertiseand act as a leader in helping the company grow.

Job Type: Full-time

Salary: $60,000.00-$70,000.00 per year

Benefits:

• Dental care
• Extended health care
• Paid time off
• Store discount
• Vision care
• Work from home

Schedule:

• Monday to Friday

Experience:

• Google Ads: 1 year (required)
• Facebook Advertising: 1 year (required)
• media buying: 3 years (required)
• Digital marketing: 3 years (required)

Work Location: Remote