Digital Marketing Manager

We are seeking a talented and experienced Digital Marketer to join our team. As a Digital Marketer, you will be responsible for developing and implementing Digital Marketing strategies to drive online traffic to our website and increase brand awareness. This is an exciting opportunity to work in a mindful and employee-first work environment and contribute to the growth of our company

Responsibilities:

Social Media Management:

• Oversee and execute social media strategies on platforms such as Facebook, Instagram, TikTok, LinkedIn, and Google.
• Create engaging content, including posts, reels, images, and videos, aligned with the brand's identity.
• Monitor and respond to online reviews and customer inquiries.
• Upload and manage YouTube videos, including channel creation.
• Conduct influencer outreach, collaborating with relevant influencers and thought leaders.

Newsletter Creation:

• Develop and curate content for newsletters, focusing on community building and retail inspiration.
• Design visually appealing newsletters to engage and inform the target audience.
• Implement and manage a CRM system for personalized communication strategies.

Strategic Marketing Planning:

• Collaborate with the co-founders to develop and implement comprehensive marketing plans aligned with the company's goals.
• Provide insights and recommendations for optimizing marketing strategies.
• Plan and execute paid advertising campaigns across various platforms.

Event Planning:

• Plan and organize events/workshops to promote brand awareness and community engagement.
• Coordinate logistics, promotions, and partnerships for successful event execution.

Community Building:

• Foster relationships with the local community through outreach initiatives and collaborations.
• Identify opportunities for community partnerships and engagement.
• Explore opportunities for international market expansion.

Product Photography:

• Shoot high-quality and visually appealing generic product photos for the online store.
• Ensure consistency in product images, reflecting the brand's aesthetic and values.
• Collaborate with the Brand Manager to showcase products effectively.

Data Analysis:

• Utilize analytics tools to track and analyze the performance of Digital Marketing campaigns.
• Generate reports on key performance indicators (KPIs) and provide actionable insights for continuous improvement.

SEO Optimization:

• Implement and optimize SEO strategies to improve the brand's online visibility and search engine rankings.
• Stay updated on industry trends and algorithm changes to adapt SEO strategies accordingly.

Content Calendar Management:

• Maintain a content calendar for all digital platforms, ensuring a consistent and cohesive brand message.
• Collaborate with the content team to align Digital Marketing efforts with broader content strategies.

Emerging Trends and Technologies:

• Stay abreast of emerging Digital Marketing trends and technologies.
• Recommend innovative approaches to stay competitive and experiment with new platforms and tools.

Cross-functional Collaboration:

• Collaborate with cross-functional teams, including sales, customer service, and product development.
• Ensure seamless integration between Digital Marketing initiatives and other departments for a unified brand experience.

Requirements:

• Proven experience in marketing and analytics, with a focus on social media management, event planning, and influencer outreach.
• Strong organizational and multitasking skills to effectively manage marketing and production responsibilities.
• Creative mindset with a keen eye for design and content creation.
• Excellent communication and collaboration skills to work closely with co-founders, head of operations, and retail staff.
• Knowledge of sustainable practices and commitment to eco-conscious living.
• Attention to detail, Creative mindset with a keen eye for design and content creation.
• Proficient in Canva
• Strong organizational and multitasking skills to effectively manage marketing and production responsibilities.
• Excellent written and verbal English
• Understanding of SEO optimization strategies and ability to adapt to industry trends and algorithm changes
• Previous experience in planning and executing paid advertising campaigns across various platforms
• Ability to analyze data using analytics tools and generate reports on key performance indicators (KPIs).

Benefits:

• Competitive salary based on experience, starting at $23.50/hr
• Health and medical benefits.
• Store discounts
• Flexible schedule
• In person & remote work opportunities
• Wellness days
• Family style work culture
• Opportunities for professional development.
• Inclusive and positive work environment.

Location: Tofino and/or Ucluelet
Starts : April 8th, 2024
Applications accepted until : March 18th.

Job Type: Part-time

Salary: From $23.50 per hour

Expected hours: No more than 24 per week

Benefits:

• Casual dress
• Company events
• Dental care
• Extended health care
• Flexible schedule
• On-site parking
• Paid time off
• Store discount
• Wellness program
• Work from home

Experience:

• SOCIAL MEDIA: 3 years (preferred)
• Digital Marketing Campaign: 3 years (preferred)

Work Location: Hybrid remote in Ucluelet, BC V0R 0A5

Application deadline: 2024-03-20
Expected start date: 2024-04-08