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Hey! We’re Musora, home to music lessons and entertainment for drums, piano, guitar, and singing – serving more than 90,000 students around the world. And we’re looking for new teammates to join the team and contribute towards our mission to create more musicians and keep them playing longer.
We’re looking for a Digital Marketing Managerto help us continue to grow our brands.
You love writing, marketing, and creating.
Emails, lead-gen, landing pages, paid ads, sales sites. The ideal candidate ‘gets’ top of the funnel, middle of the funnel, and bottom of the funnel. You smile when you see a headline that works. You translate features into benefits in your sleep. You enjoy competitive research or crunching the numbers to find something new. You love coming up with ideas and promotions. And then you take your ideas and turn them into action - organizing all the details and teams to make your vision happen.
You communicate effectively with others, hit deadlines, understand creative workflows, and care deeply about delivering campaigns that you’re proud of - and when they’re successful you know how to double-down in the future, or when they fail you learn from it and move forward with grit and determination. You’re a marketer!
And you love music – and believe that music is good for the world – because it’s our mission to create musicians and keep them playing longer.
Whether you play music everyday or you’ve dabbled a bit, it’s something you enjoy. And most importantly, you can empathize with a student’s learning curve because you’ve gone through it yourself – and you love the idea of creating marketing campaigns that support their goals.
(If you’re still reading and you’re getting excited by imagining yourself in this role, then you should apply!)
To apply: Please include a thoughtful cover letter and answer all of our application questions. We appreciate you taking the time to express your interest in working with us!
Key Duties and Responsibilities
Duties:
- Email marketing: creating a calendar, writing emails, and building promotions.
- Digital marketing: outline landing pages, write copy, create compelling offers for leads or conversion, write emails, build automated email sequences, analyze and optimize, and report on your results.
- Copywriting: write compelling headlines, translate features into benefits, and understand CTAs. Take simple ideas and make them interesting. Overcome objections. Care about your audience.
- Advertising: Write advertising creative briefs and copy for Facebook, Google, and beyond.
- Reporting: Provide weekly and monthly insights on your goals and results.
Responsibilities:
- Increase Leads
- Increase Trials
- Increase Brand Revenue
Key Qualifications
Knowledge, Education, & Experience:
- 3+ years of marketing experience.
- Proficient with technology – we use various technology tools all the time such as the Google Suite, Asana, Slack, 1Password, Loom, and beyond.
- Proficiency in the English language (written and verbal)
- Bonus points if you play music or have any marketing degrees (or related education).
Skills & Abilities:
- Ability to exhibit the Company's Core Values: Empathy, Passion, and Grit..
- You understand and love Digital Marketing, copywriting, email marketing, advertising, and analytics.
- Self motivated. You set goals, manage your calendar, and make the most of your week.
- Excellent interpersonal skills. You’re fun to work with.
- Strong organizational skills, with the ability to bring an idea from outline to execution.
- Ability to analyze data and provide recommendations and feedback.
- Displays consistent second-level thinking in decision making, considering the effect and impact of decisions – while also game-planning for the domino effect and long-term impact
Reporting Structure
- Reports to the CMO
- No direct reports, but coordinating with marketing teams (creative, advertising, growth).
Perks to working here (your benefits)
- Extended Benefits. Health, Prescriptions, Dental, Mental Health Support and Vision Benefits for full-time/permanent positions - we care about our employees and we want to make sure YOU have the benefits you need to stay healthy and well.
- Paid time off - we understand and value the importance of rest and recovery and that includes time away from work!
- Career Growth. You’re joining a growing team and company with ambitious goals.
- Learning & Development. We encourage our team to develop their unique strengths, offering Gallup-Clifton Strengths coaching and workshops, along with tailored education opportunities.
- Onsite Amenities and Events. Onsite parking, on-site gym, and office events (on-site & virtual)! Be a part of a fun-loving team!
- Onsite SNACKS, beer/kombucha fridge, coffee/tea and more! We want to make sure you stay fuelled throughout the day!
- Casual dress. We want you to feel comfortable when you work. No need to wear a business suit [unless you want to].
- Flexible work. Depending on the role, choose to work on-site at our Abbotsford, BC, Canada head office, remote, or in a hybrid environment.
About Musora Media
Who we are (Musora Media):
At Musora Media, we make playing the songs you love easier by combining great teachers, organized lessons, and practical technology with student-centered communities.
At Musora Media, we make playing the songs you love easier by combining great teachers, organized lessons, and practical technology with student-centered communities.
Underpinning all of our efforts are two simple goals:
- Create more musicians
- Keep them playing longer
As a team member, you will be responsible for helping us create new musicians and developing a culture of continuous learning and self-improvement.
At Musora Media, we want you to bring your unique self to work and play. Please let us know if you require any accommodations at any stage in our hiring process. We will do our best to provide reasonable accommodation.
Musora Media Inc. is an equal-opportunity employer committed to diversity, equity, and inclusion in the workplace. We believe that diversity, equity, and inclusion are a necessity and that all humans have strengths, skills, and abilities that are unique and valuable. We do not permit discrimination or harassment of any kind. This includes all employment practices within Musora Media because we hire based on qualifications and business needs. We truly care about ensuring a transparent culture where everyone feels welcome, heard, and appreciated.
Please note that while we offer flexible work environments, we are a Canadian company and cannot sponsor visas for this position. You must be eligible to be employed in Canada to be selected, meaning you must be a Canadian Citizen, a Permanent Resident of Canada, or have a valid Canadian work permit. If you have an existing work visa and require certain documentation to assist with renewal, our People & Culture team would be happy to help.
All offers are contingent upon the successful completion of background checks and/or employment verification results.
