Digital Media Ads Specialist

The Digital Media Ads Specialist (Social Media/Google) is responsible for the planning, creation, and execution of integrated digital advertising campaigns for Social Know How. The ideal candidate should be detail oriented, a creative marketer who is constantly testing new ads and has ability to interpret data into actionable information.

RESPONSIBILITIES

Digital Media Ads – Social Media/Google

• Create and launch new paid media campaigns on Facebook/Instagram/Google
• Be ‘point person’ on social media & digital advertising campaigns for internal team and clients.
• Monitor, optimize, and troubleshoot campaigns to performance goals.
• Conduct analysis that results in actionable insights & data-driven decision making.
• Manage monthly Ad budgets across campaigns and provide recommendations.
• Identify, communicate, and act on opportunities and risks proactively.
• Collaborate across teams to test and optimize targeting, creative assets, and messaging to improve ROI
• Web Design and Branding with Google Ads and SEO Optimization.
• Research target audience, competitive analysis, qualitative website profiling, search engine & keyword analysis
• Develop engaging social media ad content.
• Accurately track and maintain budgets across campaigns and on multiple search engines.

Analytics and Reporting:

• Continuously measure and optimize campaign performance and measure against goals (ROI and KPIs).
• Analyze social media campaign results and provide updates, reporting, recommendations, and actionable insights.
• Ability to incorporate Google services for tracking, reporting and reporting results.
• Ability to incorporate Google Analytics and Facebook Data into data driven decision making.
• Ability to analyze and interpret marketing data/KPIs and evaluate paid media performance.

Optimize Landing Pages & integrate Google Services:

• Design and setup dedicated landing pages for lead generation campaigns.
• Ability to optimize landing pages and troubleshoot within the Shopify platform.

QUALIFICATIONS:

• 2+ years of digital marketing experience, with direct hands-on experience running Digital Ads. Ie, Facebook Ads, Instagram Ads, Google Ads, LinkedIn Ads. (Agency experience is an asset but not required.)
• 2+ years of experience in a digital marketing role, social media marketing or similar with a focus on paid advertising. (Agency experience is an asset but not required.)
• Experience with Google Analytics
• Knowledge of SEO optimization best practices and latest trends
• Strong project and time management skills.
• Proven understanding of social media advertising, digital analytics, digital data, and proficiency in reporting.
• Attention to detail, with excellent writing, communication and presentation skills.
• Success in managing social media advertising campaigns and explaining results.
• Working Knowledge of Facebook Business Manager, Ads Manager, Google Analytics, Google Data Studio, etc.
• Analytical, creative, organized, collaborative and a strong communicator.
• Accountable for staying up-to-date on the latest digital marketing trends
• Experience with email marketing campaigns, Adobe Programs, Canva & Ad copywriting.

PLEASE NOTE: THIS IS AN ONSITE POSITION.

Job Types: Full-time, Permanent

Salary: $60,000.00-$65,000.00 per year

Benefits:

• Casual dress
• On-site parking

Schedule:

• Monday to Friday

Supplemental pay types:

• Bonus pay

Work Location: In person