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SalaryHome Hardware has an amazing opportunity available for a Director, Loyalty & CRMto join our Marketing team. Reporting to the Chief Marketing Officer, you will be responsible for overseeing and championing Home’s National Consumer Loyalty & CRM Program with Scene+, National Credit Program with Scotiabank and Home’s National Email Programs.
If you have a strong Loyalty and CRM experience with exceptional leadership and cross functional collaboration skills, we’d love to hear from you!
What you’ll do:
- Lead Home’s overall Loyalty & CRM strategy, including program design, financials, operations, program enhancements and marketing strategies.
- Oversee program adoption across Home’s banners, supporting all store communication and training to ensure the program is consistently offered across Home’s store network.
- Develop Home’s CRM practice – formulate segment and 1:1 personalized marketing campaigns that support Home’s brand and strategic focus.
- Direct Home’s Credit team on Loyalty & CRM programs that compliment financial service offerings. This includes the annual planning on joint campaigns and the execution of loyalty within financial service options.
- Business Lead & Contract Owner for Home’s Loyalty Partnership with Scene+ and its Credit Partnership with Scotiabank, including negotiating contract terms, establishing guidelines, testing initiatives, budgeting, and marketing campaigns.
- Leverage Customer insights, data analytics and database management principles to fuel innovative marketing and sales strategies, to drive marketing effectiveness, and gain an in-depth understanding of the behavior and trends of our Consumer & PRO customer bases.
- Manage direct report(s) to deliver against program objectives and to support Home’s Dealer Owners.
What we’re looking for:
- Degree in Business, Data or Marketing with 5-10 years of experience.
- Loyalty & CRM expertise & experience. Digital Marketing expertise; specifically email.
- Strong understanding of eCommerce fundamentals, including customer online engagement tactics.
- Database Marketing expertise, including privacy (CASL/PIPEDA).
- Customer Insights background & expertise.
- Gift Card Program Development experience.
- Credit Marketing & Financial Services experience.
- Ability to build a credible vision & roadmap, along with bringing cross functional teams together.
- Excellent communication and public speaking skills.
- Strong organizational, multitasking and time management skills.
- Financial acumen and pragmatic approach to delivering in a Dealer owned environment.
- Strong problem solving, attention to detail, negotiation, and customer service skills.
- Ability to adapt to changing business needs.
- Strong Microsoft Office capabilities.
What Home offers:
- Competitive Salary.
- Annual Incentive/Bonus Program.
- Comprehensive Benefits Program including:
- Health, Dental, Vision, Paramedical, Disability Coverage, Out of Country Travel Insurance, Life Insurance, Employee Family Assistance Program.
- Defined Contribution Pension Plan with Company Match, and choice of contribution level.
- Group RRSP.
- Discount from our corporate retail stores.
- WorkPerks© by Venngo discounts.
- Home & Auto Insurance discounts.
- 3-weeks’ vacation to start.
- Personal and sick time.
Home Hardware recognizes the value of a diverse team. We believe that different perspectives, backgrounds, and experiences make us stronger as an organization. Applicants representing the full diversity of communities in Canada are encouraged to apply with confidence. Please let us know if you require accommodation during the recruitment process.
We thank all applicants for their interest, however only those applicants selected for an interview will be contacted.
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