Email Marketing

About Woodland Mills:

Woodland Mills was founded by two friends who shared a love for solving mechanical problems from a young age. As landowners, they were unable to find well-built, affordable forestry equipment, so they decided to engineer it themselves. From the moment they established Woodland Mills in 2009, the company's mission was clear: to offer robust, high-performance products at a reasonable price, while eliminating unnecessary intermediate costs by selling directly to customers.

Woodland Mills has become globally recognized as a leader in affordable forestry equipment, with a full line of portable sawmills, woodchippers, stump grinders, log arches and trailers. The company is headquartered in Ontario, Canada, with a 100,000 square foot warehousing and distribution network that extends throughout North America.

Woodland Mills products are trusted by acreage owners, hobby farmers, woodworkers and DIY enthusiasts. That loyal customer base continues to deliver industry-leading ratings, thanks to a solid commitment to quality, exceptional customer care and technical support. The co-owners remain actively involved in Woodland Mills, driving innovation and ensuring every product upholds their commitment to practical innovation and lasting value.

Position Overview:

Reporting to the Digital Marketing Manager, you will play a pivotal role in driving our digital marketing efforts through strategic email campaigns. You will be responsible for crafting compelling email content, optimizing campaign performance, and contributing to the overall growth and success of our brand. Working closely with cross-functional teams, you will ensure that our Email Marketing initiatives align with business objectives and deliver engaging experiences to our subscribers.

Responsibilities

· Collaborate with Brand and Digital Marketing teams to develop detailed briefs for email campaigns, leveraging seasonal trends, business goals, and consumer insights.

· Lead email campaign briefing meetings, providing valuable expertise on previous campaign performance, emerging concepts, and industry best practices.

· Oversee the end-to-end execution of email campaigns, including content creation, segmentation, scheduling, and deployment using tools like Microsoft Dynamics 365.

· Coordinate with the Digital Team to optimize linking strategies and ensure a seamless customer journey from email to purchase.

· Conduct A/B tests on various email elements to optimize performance and drive continuous improvement.

· Generate weekly performance reports, analyze key metrics, and identify opportunities for enhancement.

· Develop process documentation and communicate workflow changes to streamline operations and improve efficiency.

Qualifications and Education Requirements

· Bachelor's degree in marketing, communications, or a related field.

· 2 years of experience focusing on Email Marketing or CPM, preferably in a retail or D2C environment.

· Proficiency in using enterprise email service providers and experience with Microsoft Dynamics 365 is a plus.

· Strong understanding of marketing KPIs and their impact on business objectives.

· Excellent project management skills with the ability to prioritize tasks effectively.

· Outstanding written and verbal communication skills.

· Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.

Additional Skills and Experience:

· Experience with Email Marketing software such as Sendlane and proficiency in tools like Google Analytics.

· Expertise in compiling and managing email lists, conducting competitive research, and implementing segmentation strategies.

· Copywriting, editing, and proofreading skills to ensure high-quality email content.

· Familiarity with industry policies and best practices to ensure compliance and deliverability.

· Strong analytical skills to interpret data and derive actionable insights.

· Ability to collaborate effectively with cross-functional teams and stakeholders.

· Proven track record of driving measurable results through Email Marketing campaigns.

Work Location:

Candidates must be able to work from our Port Perry office on a daily basis.

The successful candidate will be required to undergo a criminal record check.

Candidates should apply with a cover letter and resume.

If you're passionate about leveraging Email Marketing to drive business growth and thrive in a collaborative environment, we'd love to hear from you! Join us in shaping the future of Woodland Mills’ digital presence and engaging with our audience in meaningful ways.

Woodland Mills offers a fun and engaging environment to work in at our office/showroom in Port Perry. Come and join a team that is passionate about delivering top notch forestry products and service to its customers.

We thank all who apply, however, only those candidates selected for an interview will be contacted. If you require any type of accommodation throughout the recruitment process, please let us know.

Compensation

$60-75K annually, based on candidate's skills and experience.

Job Types: Full-time, Permanent

Salary: $60,000.00-$75,000.00 per year

Benefits:

• Dental care
• Extended health care
• On-site parking
• Paid time off

Schedule:

• Monday to Friday

Ability to commute/relocate:

• Port Perry, ON L9L 0C3: reliably commute or plan to relocate before starting work (required)

Experience:

• Email marketing: 1 year (required)

Work Location: In person