Life Enrichment Coordinator

TITLE: Life Enrichment Coordinator

REPORTS TO:

The Executive Director

POSITION SUMMARY:

The Life Enrichment Coordinator is the person who directs and supervises the operation of the activity, social and community programs, as well as sales and marketing for The Royal Suites. The LEC manages all aspects of the activity and social programs to ensure a vibrant, diverse and consistent environment for the tenants to participate in. The individual is also responsible to maintain certain health and safety guidelines, such as regular exercise classes designed for seniors. The Life Enrichment Coordinator is given the responsibility of the overall management of the apartment building’s social and marketing activities as well as maintaining budgetary requirements as specified.

Job Description

The Life Enrichment Coordinator is responsible for all marketing, sales and promotional activities related to the awareness and occupancy of The Royal Suites. The Life Enrichment Coordinator is responsible for driving traffic and generating new leads to our community and meet or exceed occupancy targets. The LEC plans and facilitates programming for existing tenants as well as prospective tenants.

As the Life Enrichment Coordinator, you must have a passion for connecting with people, selling a great product and networking within your community to build your business. You will be responsible for communicating the variety of amenities we have to offer our potential residents, showing them everything there is to love about The Royal Suites and putting their mind at ease so they can make a decision to move in with confidence! You will be responsible for networking in the community and managing community events within the home.

You will work with the Executive Director to develop and implement marketing plans. As the Life Enrichment Coordinator, you will research, plan, budget and coordinate on-site and off-site marketing events for tenants and events that will attract prospects and build relationships that lead to new leases.

Key Responsibilities:

• To promote the seniors community through outreach, marketing and the coordination of events that showcase and promote the community as a residence of choice.

• To conduct tours with prospects, and influencers to effectively communicate features and advantages of the community as a residence of choice

• To work with the Executive Director to coordinate compelling events and to sell the advantages of the community

• To manage the lead base; developing and qualifying leads and moving leads through the sales process.

• To maintain the CRM system data up to date and accurate

• To manage the sales process and effectively close qualified prospects

• To assist in the development of the annual sales and marketing plan for the community, in conjunction with the Executive Director and the Director of Sales and Marketing at Royal Brock Retirement Living.

• Uphold and promote the organization’s values and philosophy.

• To complete all other duties as assigned

MAJOR DUTIES AND RESPONSIBILITIES:

1. The following duties and tasks described are a guideline for the Life Enrichment Coordinator to follow, but not limited to those described and may at the discretion of the owner be expanded upon.

2. To ensure the social and activation needs of the tenants are met. Regular communication with the tenants is required to ensure we are meeting their expectations.

3. To plan events to generate new prospects to the community.

4. To prepare monthly Activity Calendars for the tenants that are easily read and interpreted, and distributed in a timely fashion. Where applicable, the Activity Calendar will be posted on The Royal Suites website.

5. You will be required to complete all tours related to sales and complete all follow ups.

6. You will be required to do facebook posts, create blogs for the website and maintain the CRM database.

7. You will be required to ensure all items related to activities are stored and not left out in common areas and that all furniture, if moved, is put back to it’s original state.

TYPICAL TASKS:

1. Comply with all regulations in the operation of the programs in order to provide a safe and secure environment.

2. Ensure proper documentation is undertaken when new tenants move in ie; photo release and questionnaire.

3. Maintain responsibility for the administration and enforcement of all regulations relating to staff, volunteers or paid public members entering the property to provide programs.

4. Ensure that the designated areas utilized for activities is free from hazards and adequate supervision is provided at all times in the preparation of all programs.

5. Plan for a safe physical and psychological environment for the residents and staff in the area designed for activities. Correct or commend health and safety performance by staff. Ensure all new staff are adequately trained.

6. Undertake supervision of all stored items related to the Activity Program. Ensure the proper care and storage of these items.

7. Assisting with marketing materials for social media and website material relating to Sales and Marketing of The Royal Suites.

8. Consistently review the activities calendar, its preparation and delivery for efficiency and effectiveness of the programs undertaken.

9. Purchase all activity provisions as required and within the budget provided.

10. Purchase activity items and other essentials that may be required in the operation of the activity department.

11. Booking Entertainers and sending cheque requests to accounting in a timely manner.

12. Participate in weekly scheduled meetings with the Executive Director.

13. Ensure each activity area is cleaned and returned to its proper state, after activity is complete.

PROFESSIONAL DEVELOPMENT:

To continually attain broader knowledge of the senior’s industry as it relates; and to strive to improve management, teaching skills and problem assessment and resolution.

Keep abreast of current trends and developments in the Seniors Industry, and the care of tenants as it relates to the delivery of activities to the tenants of The Royal Suites.2. Seek and recommend available educational opportunities.

WORKING CONDITIONS:

Exposure to all tenant activities through regular contact. Available at all times to participate in tenant meetings. Stress from constant need to handle interruptions during the workday. Stress from dealing with the need to manage sales, marketing and tenants, budgetary, and time constraints. Regular stress from dealing with tenants or staff who may be in emotional distress themselves.

Job Type: Full-time

Salary: $45,000.00 per hour

Expected hours: 40 per week

Benefits:

• Dental care
• Disability insurance
• Discounted or free food
• Extended health care
• Life insurance
• On-site parking
• Vision care

Schedule:

• Monday to Friday

Supplemental pay types:

• Commission pay

Work Location: In person

Expected start date: 2024-04-15