Address
Salary- Improve customer experiences across platforms,
- Increase productivity and efficiency of internal teams,
- Make better data-driven business decisions, and
- Increase overall competitiveness.
We’re scaling our team and are looking for a highly motivated contributor to help in the development and execution of our sales and marketing efforts across our services and product offerings.
This position requires a supportive team player with the ability to learn new skills, work with a broad group of internal and external stakeholders, and excel within a fast-paced, dynamic, and complex environment.
Fundamentally, we’re looking for someone to help us hack our marketing systems, and build a Lead Generation engine through incredible content—the ideal candidate is excited about experimenting with an established team and brand as we scale into the future. We’d love to support a candidate who is excited about coming up with new ideas, experimenting lots, and iterating often – we’re an agile shop!
OUR CORE VALUES
At Punchcard, we have been focused on creating incredible relationships with our clients, with the purpose of building clever solutions that change how your organization operates. In doing so, we follow six core values—these values are tuned to our purpose as a “startup-as-a-service” and make up the reason that we think that our clients work with us.
We value agility
We value inclusivity
We value partnership
We value integrity
We value ownership
We value mastery
Show up,
take risks,
and ship it.
Open up to what makes
us unique.
Team up;
we’re stronger together.
Stand up
and do
what’s right.
Step up
and make
an impact.
Level up
and master
our crafts.
EXPECTATIONS OF THIS ROLE
In your role, you will have responsibility in:
CONTENT LEADERSHIP:
- Act as the voice of Punchcard, pioneering our Content Marketing strategy and execution.
- Develop, curate, and oversee the production of exceptional content across various platforms and formats, ensuring it aligns with Punchcard's mission, brand, and business objectives.
- Craft insightful and engaging content that not only showcases our expertise but also educates our audience about the nuances and potential of digital transformation.
- Ensure all content, from long-form articles, whitepapers, and case studies to web copy and social media snippets, resonates with our target audience and drives engagement.
- Stretch your creative muscle, and work closely with our design team to produce assets that align with our brand and design patterns.
- Work closely with our business development team and other internal departments to gather insights, stories, and data that can be transformed into compelling content.
- Partner with our marketing service delivery agencies to amplify our content's reach and engagement, particularly in social media marketing.
- Utilize content as a primary tool for organic Lead Generation, ensuring it's optimized for search engine optimization (SEO) and tailored to attract potential clients.
- Continuously refine and adapt our content strategy based on analytics, audience feedback, and emerging industry trends.
- Develop a series of content (e.g., email drip campaigns, whitepapers, webinars) designed to nurture leads through the sales funnel.
- Develop and manage our social proof and feedback strategy, including Clutch and Google Reviews.
- Support the business development team in content development for sales collateral, proposals, presentations, and bids.
- Create materials that help new clients understand the process, what to expect, and how to get the most out of the partnership. This aids in smooth client transitions from the sales team to the delivery teams.
- Work closely with our design team and external partners to create promotional materials and content for events, trade shows, or webinars that the sales or business development teams might be attending.
- Establish a feedback mechanism with the sales team to understand the queries and objections they encounter regularly. This information can guide future content to address those areas proactively.
- Foster a culture of content excellence within Punchcard, guiding internal teams in best practices and helping develop their content creation skills.
- Degree in Marketing, Communications, Business, or relevant field.
- Experience with the Microsoft 365 stack, in particular Microsoft Word and PowerPoint.
- Proven track record in content strategy development and execution, preferably within the technology or software sectors.
- A willingness to learn new things – and experiment in areas that you might not be comfortable with yet (we take risks, and we support our team!)
- Exceptional copywriting and editorial skills, with the ability to capture and convey complex ideas in an accessible and engaging manner.
- Proficient in SEO best practices and content analytics.
- Comfort with technology, and a passion for storytelling.
- High level of initiative, motivation, and enthusiasm.
- Engaging and challenging projects; if you want to do the same thing over and over again, Punchcard isn’t for you. If you like puzzles and solving problems, then we are for you.
- Employee group benefits (including disability and life insurance, dental, and extended health).
- Flexible hours in a digital and remote workplace dedicated to creativity.
- A highly collaborative work environment, with a group of people who love what they do.
- An opportunity to work with and learn from passionate and highly skilled team members who work together to ensure everyone succeeds.
- A respectful, outcome-oriented workplace with a second-to-none culture.
At Punchcard, we are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.
Please apply via our website, at http://punchcard.io/careers.
