Manager, Marketing And Visitor Experiences

Calling all creative leaders!
Fort William Historical Park is seeking an energetic and experienced marketing professional with superlative communications and leadership skills to join their team as Manager, Marketing and Visitor Experiences. This unique opportunity offers you a chance to lead a dedicated team in the development and implementation of innovative events and marketing strategies to promote the programs, activities and Visitor Experiences for one of North America's largest cultural heritage attractions!
About us: Situated in Thunder Bay, Fort William Historical Park is a branch of the Ministry of Tourism, Culture and Sport. The Fort is a multi-component destination tourism attraction that provides world-class cultural heritage and educational experiences for residents and Visitors to northwestern Ontario. As a living history museum, the Fort depicts the fur trade activities of the North West Company from 1803 to 1821 where Indigenous, Scottish and French cultures meet. The heritage program features interactions with costumed interpreters, dramas, demonstrations, tours, special events, and education programs. Facilities include a reconstructed fur trade post, campground, Indigenous and overnight experiences, the David Thompson Astronomical Observatory, the Jean Morrison Fur Trade Library, gift shop and award-winning banquet and conference facilities. Be part of this amazing team today! Read more about us here!

OPS Commitment to Diversity, Inclusion, Accessibility, and Anti-Racism:

The OPS is an innovative, responsive, and accountable public service that works hard to be diverse, anti-racist, inclusive, merit-based, and equitable. Diversifying leadership is a top priority for the OPS. Our goal is to achieve parity with the Ontario labour force by 2025 for the most under-represented groups (Indigenous, racialized and persons with disabilities) on our leadership teams.
The OPS invites all interested individuals to apply. As an organization that promotes equity and diversity, the OPS encourages applications from Indigenous, Black, racialized individuals, and persons with disabilities.
The OPS is an accessible employer and we offer accommodation in all aspects of employment, including the recruitment process.
Visit the OPS Anti-Racism Policy, the OPS Diversity and Inclusion Blueprint, and the Multi-Year Accessibility Plan to learn more about the OPS commitment to advancing racial equity, accessibility, diversity and inclusion in the public service.

What can I expect to do in this role?

Create the Work Environment
In the Ontario Public Service, we hold our leaders to the highest standards, expecting them to embody authenticity, accountability, and courage in every action and decision. It will be your responsibility to create a work environment and team culture that ignites innovation, nurtures collaboration and champions inclusivity by creating a diverse, anti-racist and accessible workplace that is free from discrimination and harassment. By aligning your choices with these values, you will create a vibrant work environment where every individual can thrive.
Deliver on Business Goals and Priorities
Your leadership will be crucial in guiding the team towards the achievement of its business goals. It will be your responsibility to inspire and motivate your team to deliver their best performance and align the team's daily actions with the strategic vision of the Park.
As Manager, Marketing and Visitor Experiences, you will provide strategic leadership in the:

• promotion of Fort William Historical Park as a world-class living history museum.
• development and implementation of Visitor Experiences, product marketing, promotion, communications, public relations, corporate development, reservation, admissions and sales operations.
• development and implementation of programs, policies and standards to support accessible and diverse Visitor Experiences.
• design and delivery of business plans, Marketing and product innovation initiatives.
• effective networking and collaboration with internal and external partners and stakeholders.
• effective human resources and financial management, through coaching, motivating and mentoring of staff, and budget and procurement administration.

How do I qualify?

Strategic Leadership Skills:

• You have leadership experience and the ability to inspire, engage, motivate, develop and mentor staff to deliver results.
• You are a collaborative leader and have incorporated the principles of diversity, inclusion and anti-racism across all elements of your management style.
• You demonstrate good judgement, political acuity and organizational awareness in managing issues and priorities.
• You demonstrate the leadership behaviours, attributes and mindset for leaders, across the organization, to lead the Park into the future and deliver our vision.

Specialized Knowledge and Technical Skills:

• You have knowledge of marketing tools, advertising, public relations, multi-media campaigns, place branding, social networking, retail sales, market research analysis and promotion, including domestic and international marketing strategies.
• You can anticipate new directions and trends in the tourism industry, identify and assess communication opportunities and tactics, and lead the development of marketing plans, communications and Visitor experience strategies.
• You have knowledge of and experience in event planning processes and experience creating and delivering contracts and agreements for performances and special events.
• You are a strategic, operational and multi-year planner.
• You have a strong connection to arts, culture and heritage and an appreciation of the value of promoting and celebrating this with the world.

Communication and Relationship Management Skills:

• You have expertise in building and maintaining collaborative partnerships with internal and external stakeholders, business partners and clients across a large organization.
• You can effectively manage expectations and influence others to find business oriented and collaborative solutions for complex issues.
• You have a strong commitment to customer service excellence.
• You have superior communication skills to provide expertise, advice and recommendations to senior executives during program planning and issues resolution processes.