Manager, Partnerships & Customer Loyalty

 
 
Requisition ID: #
Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.
The Manager of Partnerships & Customer Loyalty is an exciting opportunity within the Retail Customer Growth Strategy team.  The primary purpose of this role is to leverage the Scene+ loyalty program to drive acquisition, engagement, deepen customer relationships and deliver against partnership commitments. Working collaboratively with internal stakeholders across product, marketing, digital and channel as well as our external loyalty partners, this role will lead and/or support the development of strategies and programs that helps achieve business objectives, align with the Bank’s growth strategies and deliver a seamless customer experience across all touchpoints. 
Is this role right for you? In this role, you will:
 
•    Contribute to the ideation, design and development of innovative, effective and future looking strategies to accelerate growth or drive new revenue streams by acquiring new customers, elevating engagement and deepening existing customer relationships 
•    Help champion and drive the execution of high impact programs, campaigns and digital experiences with a loyalty lens that will accelerate customer growth and/or drive new revenue streams 
•    Build partnerships by working collaboratively with key partners both within and outside of the Bank to deliver omni-channel programs that resonate with customers
•    With a digital first approach, support the optimization of the return of marketing dollars. Achieve targets by performing analysis, test/learn, creating sound business justification for targeted investment.
•    Accountable for setting and attaining targets associated with programs / initiatives, and effectively managing and prioritizing amongst multiple simultaneous projects 
•    Work alongside data and analytics partners to report on program performance, share key insights and recommendations with key stakeholders
•    Need to understand how retail product financials inform budget requests and business casing
•    Help drive a customer focused culture with peers and cross-functional partners. Challenge the status quo to ensure that the customer experience is central to delivery of programs.  Work with partners across the business to solve for key customer pain points related to program, offer or product fulfilment. 
•    Contribute to the bank’s evolution of personalization and the optimization of customer value propositions by sharing clear campaign and program learnings, customer research and market insights
•    Understand how the Bank’s risk appetite and risk culture should be considered in day-to-day activities and decisions
•    Contribute to a high-performance environment and help foster an inclusive work environment supporting the Scotiabank vison and values
•    Contribute to an environment in which the team pursues effective and efficient operations of their respective areas in accordance with Scotiabank’s Values, its Code of Conduct and the Global Sales Principles. Ensure the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational, compliance, AML/ATF/sanctions and conduct risk. 
•    Support other areas of the business to drive business outcomes as needed
 
Do you have the skills that will enable you to succeed in this role? We'd love to work with you if you have:
•    3+ years of management experience, within areas of Marketing, Product / Program Management, ideally in the financial services industry, retail banking products is also an asset
•    Prior experience in managing loyalty program is an asset
•    Demonstrated success in developing digital experiences and leading campaigns
•    Strong planning and project implementation experience, with a proven ability to manage multiple simultaneous projects
•    Understanding of Retail Products financials and P&L levers  
•    Strong strategic thinking skills and results focus  
•    Strong ability to partner with business lines / leaders and facilitate discussions to align on objectives and strategic plans  
•    Ability to lead brainstorming sessions to generate opportunities to tackle business problems and synthesize ideas into concise and actionable recommendations
•    Demonstrated ability to proactively identify and leverage multiple sources of direct and indirect data to build competitive intelligence and focus on the most critical business issues
•    Curious and exploratory mindset to analyze and sort through complex problems, identify strategic approach, formulate solutions and deliver
•    Strong understanding of customer strategy, development and delivery, with a customer-focused orientation
•    Demonstrated success in working collaboratively with external partners 
•    Excellent written and oral communication skills and exercise sound business judgement
•    Strong Powerpoint presentation and benefits analysis skills
Location(s):  Canada : Ontario : Toronto 
Scotiabank is a leading bank in the Americas. Guided by our purpose: "for every future", we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.  
At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our Recruitment team know. If you require technical assistance, please click here. Candidates must online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however, only those candidates who are selected for an interview will be contacted.