Market Development Manager

Responsibilities

Tasks

• Develop promotional materials
• Hire, train, direct and motivate staff
• Market business services
• Plan and control budget and expenditures
• Write and edit press releases, newsletter and communications materials
• Assist in product development and direct and evaluate the marketing strategies of establishments
• Direct and evaluate establishments and departments that develop and implement communication strategies and information programs
• Establish distribution networks for products and services, initiate market research studies and analyze their findings
• Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services
• Plan, organize, direct, control and evaluate the design, development and maintenance of Internet and Intranet sites to manage an organization's Internet presence
• Act as spokesperson for an organization
• Develop, implement and evaluate communication strategies and programs
• Gather, research and prepare communications material
• Prepare or oversee preparation of reports, briefs, bibliographies, speeches, presentations, Website content and press releases

Supervision

• 1 to 2 people

Experience and specialization

Computer and technology knowledge

• MS Windows
• MS Excel
• MS PowerPoint
• MS Word
• MS Outlook

Area of specialization

• Advertising
• Business services
• Communications
• Customs services
• Market research
• Marketing

Specialization/experience (business sales and services)

• Negotiation

Additional information

Work conditions and physical capabilities

• Attention to detail

Personal suitability

• Client focus
• Efficient interpersonal skills
• Excellent oral communication
• Excellent written communication
• Flexibility
• Initiative
• Interpersonal awareness
• Organized
• Team player
• Creativity