Marketing Content Writer

We currently have an exciting opportunity for a Marketing Content Writer within our Diabsolut division. This position will report to the Marketing Director. They will assist in developing creative and engaging content for multi-channel marketing and thought leadership in order to build our brand’s reputation, increase brand awareness, and deliver marketing campaigns that result in lead generation. While this position is 100% remote, we are looking to expand our team in North America.

As a member of Diabsolut, the Marketing Content Writer will display both a creative eye and proficiency in capturing and generating engaging written content and have a willingness to learn and be comfortable taking direction —balanced with the capacity to generate creative ideas. The ideal candidate will be self-motivated, resourceful, have impeccable communication and interpersonal skills, and be known for delivering results.

Primary Responsibilities:

• Write, review, edit, and update content for social media, company website, marketing materials, and press releases
• Capture content for various content types (videos, blogs, articles, infographics) with relevant tone and style adhering to the respective style guides
• Conduct research and interviews to learn more about our services and products, and contextualize the findings
• Write, review, edit, and update content for social media, company website, marketing materials, and press releases
• Capture content for various content types (videos, blogs, articles, infographics) with relevant tone and style adhering to the respective style guides
• Conduct research and interviews to learn more about our services and products, and contextualize the findings
• Facilitate rich content development by coordinating a plan of action with our internal subject matter experts, including copywriting and proofreading of content
• Work closely with our business and sales teams on customer or partner facing collateral for sales, webinars, and/or events
• Contribution of ideas for continuous improvement in the individual role, as a team, and for the business

Qualifications:

• University degree in Communications and/or Marketing or related discipline
• Minimum of 2-3 years of experience in a content and/or technical writing position

Requirements and Skills:

• Exceptional written and verbal communication skills
• Ability to write clear, consistent and relevant content that delivers an engaging experience for target audiences
• Able to write content for web, blogs, brochures, collateral at a high standard
• A creative mindset and a passion for telling stories
• Capability to enjoy collaborating with others
• Ability to conduct and record interviews with subject matter experts
• Self-motivated and/or self-starter with ability to multitask and be proactive
• Exceptional attention to detail
• Solid business acumen, management and problem-solving skills
• Strong computer skills, especially with Microsoft Office (Word, Excel and PowerPoint)
• An understanding of social media content creation, management, and scheduling

Assets:

• Bilingual in English and French
• Experience working in a B2B Company and understanding of the differentiation between customer and partner facing collateral
• Experience working with a CRM and Marketing automation tools (Salesforce and Marketing Cloud Account Engagement)
• Working knowledge in Adobe Creative Suite, Canva Pro (or similar platform), knowledge of design tools, and video editing software
• Strong knowledge of marketing trends, strategies, concepts and best practices
• Knowledge of Search Engine Optimization, social media, email marketing tools and strategies
• Experience with conducting interviews and writing editorial copy

About Empowerists:

Founded in 2003 by Joe Diab, Diabsolut Inc, now Empowerists, began as a ClickSoftware reseller. In 2015 with more than 70 employees the Empowerists was divided into 3 separate businesses Diabsolut FSM (ClickSoftware partner), Diabsolut Cloud Solutions (Salesforce partner) and Watershed CI our management consulting and staff augmentation business. Seeing the need for a streamlined HRIS as our company grew in 2016, our Director of HR, Sally, saw an opportunity and launched HRWize, our HRIS solution. Today, Sally is the president of HRWize, and two new products, Earnwize (salary review tool) and Workaxle (enterprise workforce management), have been introduced under the HRWize brand.

After Salesforce acquired ClickSoftware in 2019, Diabsolut FSM and Diabsolut Cloud Solutions merged to become Diabsolut and have since gone on to become a Salesforce Summit Partner. Since 2021, we have made strategic investments to acquire Foundry52 and Emelar, also both becoming part of Diabsolut. Through these acquisitions Diabsolut strengthened their commitment to Salesforce and also entered into partnership with Certinia (was FinancialForce), becoming Certinia’s Partner of the year for delivery excellence in 2022.

Today the Empowerists are more than 300 employees globally and we continue to grow by investing in our people and businesses.