Marketing Executive

Responsibilities

Tasks

• Develop promotional materials
• Manage contracts
• Market business services
• Plan and control budget and expenditures
• Write and edit press releases, newsletter and communications materials
• Assist in product development and direct and evaluate the marketing strategies of establishments
• Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services
• Plan, organize, direct, control and evaluate the design, development and maintenance of Internet and Intranet sites to manage an organization's Internet presence
• Answer written and oral inquiries
• Assist in the preparation of brochures, reports, newsletters and other material
• Develop, implement and evaluate communication strategies and programs
• Gather, research and prepare communications material
• Initiate and maintain contact with the media
• Prepare and/or deliver educational, publicity and information programs, materials and sessions
• Write and edit advertising copy

Experience and specialization

Computer and technology knowledge

• MS Excel
• MS PowerPoint
• MS Word
• Database software
• Desktop publishing software
• Electronic scheduler
• Human resources software
• Mapping and data visualization software
• Presentation software
• Project management software
• Spreadsheet
• Word processing software
• MS Windows
• Adobe Suite
• LinkedIn
• Electronic mail
• MS Office

Type of online databases

• CIDOC-CRM

Area of specialization

• Accounting and financial services
• Advertising
• Business services
• Communications
• Customs services
• Market research
• Marketing
• Sales

Benefits

Health benefits

• Dental plan
• Health care plan

Other benefits

• Free parking available