Marketing Manager

About us

Chester Playhouse is a small business in Chester, NS. We are professional, agile, customer-centric and our goal is to present exciting and inspiring live performances in our 175-seat theatre, operating in Chester NS. .

Our work environment includes:

• Modern office setting
• Food provided

Job Summary: The Marketing Manager is responsible for marketing ticket sales to various events held at the Chester Playhouse. They will be part of a customer-oriented team that creates a friendly, engaging, and welcoming culture, connecting with patrons across our community, and beyond.

Reports to: Chester Playhouse Executive Director

Member of: Marketing & Communications Team

Primary Responsibilities:

• Collaborate with the Executive Director in the development of themes, values and messaging for each season of event programming.
• Create and direct marketing strategy on each event, to be implemented by the Communications Manager. This will include specific targets in terms of sales, geographics, as well as growth of social media channels.
• Design and create promotional materials such as posters, flyers, paper advertisements and content for online use. Plan and oversee distribution.
• Prepare the weekly e-newsletter, implementing marketing strategy to build awareness for upcoming events.
• Write marketing and communications material for various platforms such as press releases, newsletters, brochures, programs and website material.
• Assist in implementation of strategy as needed, including possible areas such as:

- Promote Chester Playhouse events and engage with community members through company social media accounts (Facebook, Twitter and Instagram).- Manage paid marketing initiatives (ads in print and social media).- Support Playhouse initiatives for fundraising and special events.- Keep the website updated with shows, events and information as needed.

• Aid in the completion of specific administrative tasks in collaboration with the Executive Director.
• Monitor rates of engagements, sales, etc, and adjust strategies accordingly.
• Other duties as determined in collaboration.

Our ideal candidate would possess the following skills and attributes:

• Impeccable and elegant copywriting skills
• A keen sense of design, and how to convey information in space.
• A passion for sales, and experience in targeted marketing initiatives.
• Strong computer skills with an understanding of Adobe/Canva, Google Drive and Excel.
• Good analytical skills, and strong attention to detail.
• Willing to work flexibly, both independently and as part of a team.
• Passionate about live performances and the arts in general.
• Able to prioritize and work under pressure with good time management skills.
• Experience managing Mailchimp, Meta Business Suite, and Social Media scheduling tools is a strong asset.
• An eagerness to learn about any of the above!

Job Types: Full-time, Part-time

Salary: $22.55 per hour

Expected hours: No more than 35 per week

Benefits:

• Casual dress
• Company events
• Flexible schedule
• On-site parking
• Paid time off

Flexible Language Requirement:

• French not required

Education:

• Bachelor's Degree (preferred)

Experience:

• Marketing: 2 years (preferred)

Language:

• English (required)

Ability to Commute:

• Chester, NS (required)

Work Location: In person