Regional Sales Manager - Eastern Canada

Main purpose of the job:

As a Regional Sales Manager, you will be responsible to lead the execution of Unilever Food Solutions Customer engagement strategy offline & online with Operators and Trade Partner customers to deliver business growth targets i.e. Turnover, Reach & Penetration. You will

• Lead a Regional team while maintaining / growing your own Portfolio of Accounts.
• Lead, coach and develop a Customer Development team within Eastern Region (Québec & Atlantic) geography
• Full execution of UFS Annual Operating Plan and quarterly initiatives
• Lead and train team to expand reach to Regional Restaurant Chains.
• Manage Small Regional Chain or key distributor’s accounts and develop sales opportunities at each customer
• Cultivate relationships with key tier 2 and 3 distributors to better promote Unilever Food Solution’s products
• Instill team commitment to lead management as a primary driver of business growth
• Develop business across all field channels within commercial and non-commercial segments; Midscale, QSR, Healthcare, Lodging, C&U etc
• Lead and train team to partner with restaurant executives and chefs to develop and grow their business
• Lead and train team to partner with Distributor Partners to accelerate their market growth through training & collaborating with their Sales teams and executing marketing programs.
• Winning customers across all channels with the appropriate level of trade and resources. 
• Accountable for leading your team to deliver business target for the assigned Region for Independent Operators, Chains, and Trade Partners i.e. Turnover, Reach & Penetration, eCom & Digital

Trade Distributor Customer

• Develop and execute Joint Business Planning (JBPs) with Selected Trade partners including Trade Term agreement, Sell out activities and DSRs & Trade team engagement & KPIs (Sell-out, Reach, Penetration, eCom, Digital Reach etc).
• Engage trade customers to gain alignment for Secondary Sales Data (SSD) partnerships with proof of value addition i.e. Traffic generation towards Trade Webshop via UFS campaigns.

Independent Operators & Chains:

• Coach and develop team to Build & Nurture relationships with Key Chain Customers & Independent Operators & Implement Contact Matrix with a triangle model approach
• Drive Independent Operator & Chain customers engagement via Customer Relationship Management. Use data driven recommendations for reach & Penetration
• Conduct Virtual and F2F Sampling, Ideation, Cooking Demo using culinary knowledge to secure new opportunities or increase volume usage by new menu applications or into existing dishes
• Implement and execute Customer Business Plan with selected key Chains customers

Digital, Data & eCom

• Accountable for Implementation and execution of all UFS digital tools within Territory/Area
• Continuously enrich UFS customer data for more personalized campaigning
• Follow up on Leads (based on Marketo Leads scoring & Targeting Model) for 100 engagement & KPI delivery
• Drive customer digital engagement for UFS Digital platforms & Campaigns (UFS.Com, UFS Academy, Social Media engagement, UFS webinars)
• Drive digital buying behaviour via ecommerce platforms (Webshop/trade Partner Webshop/pure players)

What You'll Need to Succeed

• 3-5 years of working experience in the foodservice industry with proven track record in sales, preferably in the Foodservice Industry
• Understanding / experience of use of Digital & Social media in selling.
• Passion for Food and the OOH industry a plus!
• Strategic Selling skills including impactful Virtual Customer Engagement, full understanding of all Customers & UFS Product solutions, business Insights to Activation Solution Selling, Familiarity of UFS CD Cycle and Customer Business Planning & Win
• Chefmanship
• Business Acumen
• Commercial Skills and Negotiation Skills
• Digital & IT skills Incl. eCom, Salesforce, Marketo
• Data & Analytical Skills - Ability to use data driven insights for execution using Excel.
• Basic Key Account Management
• Agility – Ability to adapt & Drive the change and flexibility to pivot self & others towards business requirements
• Strong Communication Skills. Ability to use all company digital tools for external & internal communications
• Knowing the Business: The ability to demonstrate awareness of the food industry, its markets

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Unilever Canada is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity or expression, age, national or ethnic origin, marital status, family status, disability, genetic characteristics, and a conviction for which a pardon has been granted.
If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at NA.Accommodations@unilever.comopens in a new window. Please note: These lines are reserved for individuals with disabilities in need of assistance and are not a means of inquiry about positions or application statuses.
Unilever Canada est une organisation engagé à la diversité et à l'inclusion pour stimuler nos résultats d'affaires et créer un meilleur avenir chaque jour pour nos employés, les consommateurs globaux, les partenaires et les communautés. Nous croyons qu'un effectif diversifiée nous permet de faire correspondre nos ambitions de croissance et de stimuler l'inclusion dans l'entreprise. Tous les candidats qualifiés recevront la considération pour un emploi sans égard à la race, la couleur, la religion, le sexe, l'orientation sexuelle, l'identité ou l'expression de genre, l'âge, l'origine nationale ou ethnique, l'état matrimonial, la situation familiale, l'invalidité, les caractéristiques génétique, et une condamnation pour laquelle un pardon a été accordée.
Si vous êtes une personne handicapée qui a besoin d'aide à tout moment au cours de notre processus de recrutement, veuillez communiquer avec nous au NA.Accommodations@unilever.comopens in a new window. Veuillez noter: ces lignes sont réservées aux personnes handicapées ayant besoin d'aide et ne sont pas un moyen d'enquêter sur les postes.