Content Creator / Marketing

Do you love to compete? Are you hungry for achievement? Are you an ‘A’ player? Do you want to work with other ‘A’ players? For a company where culture is nurtured and managed as a critical source of advantage? Where every employee knows and cares about direction and strategy?

AML Oceanographic has clocked average annual growth of more than 20% over the past 8 years. How? Most importantly, we’ve built a team that provides outstanding service and truly cares about our customers. AML has a market reputation for two things:

- Going to the ends of the earth to make our customers successful, and
- Bringing fresh ideas to an established market

We manufacture ocean sensing solutions – sensors, instrumentation, and deployment systems – for business and government customers on all seven continents. As a hi-tech business, our technical team includes experts and engineers with experience in the acoustic, mechanical, electrical, software, and embedded software domains. We operate from locations at either end of Canada: Halifax (Dartmouth) on the Atlantic Coast, and Victoria on the Pacific Coast.

At AML, we do things a bit differently. Think daily huddles. Think Rockefeller Habits, Scaling Up, and the One Page Plan. Think town hall meetings with on-the-fly question & answer sessions. If you are familiar with these concepts - or they interest you - then you might be a fit for AML.

The mission of this role is “Make Some Noise!”

Functional Accountabilities:

- Company First: Prioritizes what's best for the company over what's best for Marketing (CASH)
- Establishes the Brand: Documents, builds buy in, brings alive and reinforces the strategic brand (STRATEGY)
- Has a Plan: Recommendations to improve social posting results over 12 months are explicit and shared (STRATEGY)
- Achieves Results: Hits quarterly and annual content posting targets OR recommends a mitigation plan, early enough to recoup (CASH)
- Raises the Bar: Active participant in the pursuit of higher performance standards within the company (CULTURE)
- Engages with the Methodology: Demonstrates learning and application of the 7 Systems (CULTURE)
- Internal Customers: Addresses the needs of internal customers in a way that reinforces cohesion and alignment (CULTURE)
- Owns the Message: Conceptualizes and posts market compelling content, error free, in a voice consistent with brand and audience (EXECUTION)
- Manages the Details: Plans and executes marketing events autonomously (EXECUTION)
- Story Telling: Grows the inventory of documented stories that enhance AML's credibility (EXECUTION)

Key Competencies:

- EQ / Emotional Intelligence: Ability to use and manage emotions in ways to communicate effectively, overcome challenges, and navigate conflict
- Negotiation Skills: Ability to align people to a common vision and garner buy-in; Gift for getting people talking and sharing their opinions
- Organization and prioritization skills: Detail oriented; Ability to manage multiple, competing priorities; Time management skills; Problem solver who is calm under pressure; Out of the box thinker
- Written communication skills: B2B copywriting in a ‘foreign’ voice; A clear sense of the difference between casual and formal communication; Strong knowledge of English grammar
- Nimble, Creative Thinker: Ability to generate insight across all conversation types, in real-time; Demonstrated ability to see the path and move decisively, quickly. Confidently conceptualizes better.
- Brand understanding: Understanding of brand at the strategic level; Demonstrated history of interpreting desired brand into action program
- Data extraction and analysis skills: Fluent understanding of data and data structures; Knows Excel / Google Sheets; Comfortable with ERP / CRM data; Demonstrated ability to turn data into actionable information
- Technical Understanding: Track record of communicating technical detail; Proven ability to learn (quickly) the ins and outs of technical messaging in our field

Job Type: Full-time

Salary: $55,000.00-$90,000.00 per year