Marketing Coordinator

This marketing Coordinator will report to and work in collaboration with the Director of Operations. Working as a team member and leading the social media discussion for the team is crucial to the success of this role.

One of their main objectives for the Marketing Coordinator is to develop the social voice of the Founders and to attract new donors to support the Foundation and raise brand awareness through the creation of social media content.

Overview of position:

The role of Marketing Coordinator for the Pinball Clemons Foundation (PCF)
will report to and work in collaboration with the Director of Operations. Working as a team member and leading the social media discussion for the team is crucial to the success of this role.

The ideal candidate is capable of creative thought and is always seeking new opportunities for growth. This will involve collaboration with ALL employees in the areas of donor solicitation, stewardship, market research, and content creation.

One of their main objectives is to attract new donors to support the Foundation and to raise brand awareness through the creation and management of social media content.

They have a friendly, social and spontaneous nature. They need to be highly focused, detail-oriented, organized and very scrupulous of meeting social media budget restraints and timelines. A successful candidate for this role has knowledge of marketing best practices, as well as strong writing and analytical skills.

As a coordinator you will:

• Utilize effective time management skills to manage workload.
• Be Personable and able to work in a team environment and independently.
• Participate in “Daily” team meetings and strategic discussions and contribute to a positive work environment.
• Work well under pressure to meet deadlines.
• Define realistic, specific goals and objectives.
• Develop unique and innovative solutions to marketing problems.
• Work with people in such a manner as to build high morale and group commitments to goals and objectives.
• Take action in solving problems while exhibiting judgement and a realistic understanding of issues.
• Influence the actions and opinions of others in a desired direction.
• Exhibit judgement in leading others to achieve worthwhile objectives.
• Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.

Key Responsibilities:

The main role is to develop the social voice of the Foundation and the co-founders on all social media platforms. This is a unique skill that takes time to perfect. Our ideal Marketing coordinator has gained professional experience through job shadowing and internships in addition to employment, where they acquired practical skills.

• Meetings: Prepares detailed plans and presents at the weekly “Strategy” meeting. Presents a daily overview to the team and leads the social media discussion in the “Daily” Meeting.
• Marketing Plan: Contributes to the annual marketing plan in collaboration with the team of long- and short-term marketing campaigns and budget (Adjust as climate adjusts).
• Collateral: Develops collateral pieces in conjunction with the Director of Operations.
• Email Blast: Creates content for the weekly email blast to donor base in collaboration with Director of Operations and Manager of Finance and Administration for mailing lists.
• Social Media: Responsible for the overall social voice of PCF on Facebook, Instagram, LinkedIn, Twitter and Youtube and event SM platforms.
• Websites: Co-ordinates website changes on the Foundation and event sites and ensures optimal performance.
• Approvals: Ensures proper approval protocols to eliminate room for error with the team.
• Analytics: Monitors, measures, and analyzes the performance of the social media campaigns in order to guide current and future strategies.
• Monthly Reports: Prepares monthly social media reports.
• Research: Performs market research in collaboration with the PCF team and analyzes the findings to leverage results for the Foundation. Continually researches marketing and social media trends, and new opportunities, to assist in weekly brainstorming ideas.
• Training: Independently schedules time for personal growth through webinars, seminars during work hours. (Shares results with the team during the “Daily” meetings).
• Feedback: Addresses problems and troubleshoots solutions for unwanted public feedback in a timely manner with Director of Operations.
• Vendors/Platforms: Manages expenses in a timely manner and coordinates payment of social media vendors with the Manager of Finance and Administration.

KPI’s:

In order to receive your optimal bonus, you will need to reach and exceed the targets below.

• Presents weekly strategic plans for all social media accounts – presented to team during Mondays “Daily” meeting
• Detailed social media schedule planned and loaded into content calendar 7 days in advance
• Solicits support from team members and proactively follows up to ensure projects are completed on time
• Social Media “Followers” growth targets *See Chart
• Increase in email blasts open and/or click-through rate - 10%
• Increase in monthly and new one-time donations
• Facebook 4 Posts per week
• Instagram: 1-2 Posts per day
• Twitter: 2+ Posts per day
• LinkedIn: 2 Posts minimum per week
• YouTube: 1 post per week
• TikTok: 3 posts per week
• Monthly analytics report presented to Director of Operations, ED and Chairman of the Board

Job Type: Full-time

Salary: Up to $45,000.00 per year

Schedule:

• Monday to Friday
• On call
• Weekends as needed

Application question(s):

• Have you created a social voice for a brand or public figure?
• Experience working with diverse populations
• Service experience with under-represented groups

Education:

• Bachelor's Degree (required)

Experience:

• Marketing: 2 years (required)
• non-profit/charity: 2 years (required)

Ability to Commute:

• Mississauga, ON L5H 1G3 (required)

Work Location: In person

Application deadline: 2024-04-04