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HOW WILL YOU MAKE AN IMPACT?
As a CRM & Client Data Managerfor Cartier UK, you will be leading the local efforts to increase and diffuse Client Knowledge and to build and execute a multi-channel CRM strategy that maximises growth of engagement and sales. You will be a key transversal player within the larger Client team and across Marketing, Communications and Commercial teams promoting a client-centric approach in all initiatives.
CRM Strategy & Performance
- Leverage Client Data and knowledge to identify the priorities and opportunities for growth and define the CRM strategy for Cartier UK in alignment with the overall Market strategy.
- From the Global CRM plan, develop a segmented and targeted local CRM plan that matches the local priorities & opportunities.
- With the CRM Campaign Manager, scrutinise each global client journeys and campaignsand optimise by using all the available tactical tools and HQ capabilities
- Partner with local media team on defining Social media audiences.
- Analyse campaign performance and use data and insights to identify and implement opportunities for increasing engagement and conversion rates at all stages of the customer’s lifecycle journey.
- Be at the forefront of Salesforce capabilities newly available internally, piloting when possible. Initiate ideas and seek support from Global and EU team as a sounding board or for implementation as necessary.
Client Data & Knowledge
- Be the referent and ambassador of Client Data and Knowledge for all business areas across the market.
- With the support of the CRM analyst, perform ad-hoc analysis to answer specific business questions or deepen understanding of behaviours or trends.
- Partner with the Client Data knowledge teams, Global and EU, to make good use of our existing tactical predictive tools.
- Master the existing data repository and identify new data that could be used to refine client knowledge and better tailor our actions.
Data capture & quality
- Partner with Digital, Ecom and Retail to continuously improve data capture.
- Be the ambassador of our new data capture tool and support boutiques adopting the tool making the best use of it.
- Identify new data capture opportunities throughout the client journey leveraging online and offline touchpoints and tools.
- With support of CRM analyst, ensure strong level of data hygiene and report any data issue to key stakeholders.
HOW WILL YOU EXPERIENCE SUCCESS WITH US?
- 7+ years of relevant experience in Luxury or Fashion industry
- Experience in CRM & Data
- Passionate about CRM, with a strong analytical mindset and deep knowledge of CRM systems and multi-channel lifecycle journeys.
- Experience with Salesforce Marketing Cloud and Service Cloud is a plus.
- Knowledge of key marketing and client analytics concepts and techniques: segmentation, lifetime value, ROI analysis, statistical modeling concepts
- Strong data insights and problem-solving skills: complex analysis, analytics frameworks, translating results into actionable recommendations
- Experience with Data visualization tool: Looker (or Tableau) preferred
- Able to join technical understanding with business needs
- Strong communication skills and thrive working cross-functionally, ability to engage with colleagues at all levels of seniority
- Highly organised, structured, enthusiastic, positive and pragmatic approach
HOW DO WE KEEP YOU SMILING?
As a significant member of the Cartier community, you are also part of a much bigger family at Richemont.
We strongly believe in internal development, mobility and offering various opportunities to enhance both your personal and professional development.
YOUR JOURNEY WITH US:
We aim to provide a valuable recruitment process, allowing you to gain exposure to some key decision makers and influencing individuals:
1st Stage – After your application has been selected, our recruitment team will reach out to you to conduct an introductory call
2nd Stage – Interview with the Line Manager for Cartier
3rd Stage - Interview with the HR Manager for Cartier
LEARN MORE ABOUT LIFE AT RICHEMONT BELOW:
https://www.linkedin.com/company/richemont/
https://www.youtube.com/channel/UCtcz344eqsWvggwOnq-yljg
