Digital Content Marketer

Digital Content Marketer

NVISION is an award-winning hybrid digital marketing agency combining execution with strategy, providing a full-spectrum service from web design & development to digital and social media marketing. The Digital Content Marketer will work with our Content Marketing team to create and execute strategic content plans to promote a brand or business. Their primary focus is developing engaging and relevant content across various platforms, including social media, websites, blogs, and email campaigns. They aim to attract and retain the target audience, increase brand awareness, and drive customer engagement. Additionally, this individual will analyze data and insights to optimize content performance and continuously refine their strategies to achieve marketing goals effectively.

RESPONSIBILITIES

Content Creation

• Leading the content creation process for clients across various digital platforms, primarily Social Media and Email Marketing. Content may include images, videos, captions, transcriptions, and strategic tagging, or audio selection where applicable
• Adhering to and staying updated with social media best practices and tools
• Understanding platform-optimized content and how to repurpose any form of content to feel custom-crafted for another platform

Engagement-Driven

• Understanding individual client goals and how content-specific metrics impact an overall omni-channel marketing plan for clients
• Strong skills in presenting results and performing in-depth social media audits for clients
• The ability to create content, not just as a deliverable, but as a strategic part of larger campaigns that are results-driven toward engagement and growth
• Community management for blogs and social media platforms for assigned clients, including responses to reviews or inquiries

Digital Marketing Support

• Creating content assets for the Digital Marketing team for other content platforms such as blogs, websites, and business profiles
• Manage and update client websites as required
• Other duties as assigned

QUALIFICATIONS

• A bachelor’s degree in Marketing, Communications, Journalism or a related field
• 2 years of working experience in Digital Marketing in an Agency setting
• Experience working with and understanding major social media platforms such as, Instagram, Facebook, LinkedIn, Pinterest, Tiktok
• Experience working with and understanding Email Platforms such as Mailchimp, Klaviyo, Pardot
• Exceptional communication and writing skills
• Experience working with Google Suite, Wordpress, and other Content Management software
• Able to self-manage multiple priorities and projects
• Adapable and comfortable with change
• Team player - knows when and how to collaborate

ACCOUNTABILITIES

• Delivering digital marketing social media results for clients and NVISION
• Project management - accountable for timely delivery of content calendar and blog to clients
• Managing up - understand the goals of clients and management and adapt in each situation by seeking answers and suggesting solution
• Internal education - accountable for effectively educating internal partners & stakeholders on new developments in digital marketing with an emphasis on content marketing, social media, SEO, paid advertising and email marketing
• High level of attention to detail
• Showing initiative with tools and processes, including actively seeking out opportunities to streamline and enhance workflow efficiency while demonstrating a commitment to continued learning
• Exhibit strong independent thinking, capable of analyzing situations from multiple perspectives, challenging norms, and presenting inventive solutions

PHYSICAL & PSYCHOLOGICAL WORKING CONDITIONS/REQUIREMENTS

• Ability to attend and conduct presentations
• Manual dexterity required to use desktop computer and peripherals
• Overtime as required
• General office environment
• Ability to multi-task
  
• Tolerance to external stimulus
• Ability to cooperatively work with others in a team setting
• Ability to cope with confrontational situations
• Manage responsibility and is accountable for their works
• Ability to handle cognitive demands of the work as outlined
• Strong attention to detail
• Tolerance of emotional circumstances