Email & Social Marketing Specialist

Email & Social Marketing Specialist

Minga

At Minga, we're on a mission to revolutionize campus management for modern K-12 schools, creating an environment where students thrive, feel safe, and actively engage in their communities through our innovative platform. As a tight-knit and growing team based in the vibrant Innovation Center in downtown Kelowna, BC, we're seeking a dynamic individual to join us as we continue to expand.

The Role:

Let's cut to the chase - we're looking for someone with exceptional Email & Social Marketing skills. If this sounds like you, keep reading! If it's not quite your forte yet, master it and then consider applying in the future.

This role is full time (8 hours per day), Monday - Friday with core working hours of 9-3 pm. We are a hybrid work environment with 3 days a week in the office (Monday, Tuesday, Thursday) with optional remote days (Wednesday, Friday). You will need to be located in the Kelowna area and be able to reliably commute into the office downtown Kelowna in the innovation center.

The expected start date for this role is April 1st, 2024.

The salary range for this position is $70,000 - $80,000

Your Responsibilities: As an Email & Social Marketing Specialist at Minga, you will play a pivotal role in shaping and executing our digital marketing strategy, with a primary focus on email marketing and social media engagement. Your responsibilities will include:

• Email Marketing: Creating and distributing engaging email blasts, ensuring content is relevant and impactful. You'll also be responsible for maintaining the health and accuracy of our email lists, including unsubscribing people as required, across multiple platforms.
• Social Media Management: Scheduling and posting content across our social media channels. You will also actively engage with our community by finding relevant accounts to follow and interact with, fostering a vibrant and interactive online presence.
• CRM Email Workflows/Automation: Ensuring our email automations are up-to-date, conducting regular data hygiene activities to maintain the integrity and effectiveness of this marketing effort.

In addition to these primary roles, you will also contribute to broader marketing initiatives. This includes collaborating with teams for unified marketing campaigns, analyzing data to inform strategy adjustments, and staying abreast of current industry trends to keep our marketing efforts innovative and effective.Your role will be integral in ensuring a cohesive and engaging brand presence across all our digital profiles, aligning with our overall marketing objectives

Your Qualifications:

• This role requires 3+ years of relevant marketing experience
• Bonus points for experience in edtech, or a SaaS company
• Proficiency in email marketing platforms and CRM systems for managing customer data and workflows. (we use HubSpot).
• Proven expertise in developing and implementing strategies for organic social media growth
• Skilled in designing and executing effective email campaigns that drive lead generation
• Excellent written communication skills with the ability to craft engaging content
• Creative mindset with the ability to brainstorm and execute innovative marketing ideas.
• Proven ability to work collaboratively within a team as well as independently to meet deadlines and achieve goals.
• Ability to enjoy life, have fun, and not take things too seriously

The Perks:

Embrace the perks of a flexible, hybrid work environment (three days in the office), along with comprehensive health, dental, and vision care. Enjoy your well-deserved vacation days, holidays, and sick leave. Seize opportunities for professional development and training on the job. Our employees enjoy a more laid-back and enjoyable office environment (with snacks). Our team-building events, holiday parties, and social gatherings are the icing on the cake.

Join the Minga Movement!

Are you ready to embark on an exciting career journey with Minga? Apply now and become part of a team of professionals dedicated to creating positive change in K-12 education! If you aren't the ideal candidate, that's OK too! If you don't have the related experience we are looking for in some way but still think you'd be great, apply anyways and tell us why.

Job Types: Full-time, Permanent

Salary: $70,000.00-$80,000.00 per year

Benefits:

• Casual dress
• Company events
• Dental care
• Extended health care
• Flexible schedule
• Life insurance
• Paid time off
• Work from home

Schedule:

• 8 hour shift
• Monday to Friday

Experience:

• Marketing: 3 years (preferred)

Ability to Commute:

• Kelowna, BC V1Y 0C2 (required)

Work Location: Hybrid remote in Kelowna, BC V1Y 0C2

Expected start date: 2024-04-01