Key Account Manager

KEY RESPONSIBILITIES

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Implement strategies on product positioning and visibility, market penetration, new account development, and segmentation to augment business and exceed profit margins. Plan and execute the marketing initiatives and brand activations within the budget targets in lines with the organizational and regional objectives. To achieve volume targets for the designated territory through effective implementation of sales strategies:

• Sales planning/ stock requirement forecast
• Account planning and execution based on PR segmentation approach.

Plan and execute promotion activities to generate demand/ push and build/ sustain & improve brand image To initiate and liaise with Key on-premise outlets to generate sales volumes on a sustainable basis.

• Plan and organize sales promotion activities to sustain and improve brand visibility
• Responsible for on-premise for menu listing, merchandising, including collaterals, permanencies, tie-ups, associations.
• Responsible for improved product visibility & pre-empt competition

Implement and manage planning and stock forecasting strategies with high levels of accuracy and consistency. Commercial discipline:

a. Ensure control on various outstanding and pending issues as per protocol

b. Manage various statutory formalities as per regulation

Gain market intelligence and visibility through competitive mapping and market trends across the state Forecast market trends Adherence to Company Sales Reporting processes and JD Edwards systems Lead the Key Accounts Team keeping a high level of motivation & feedback with a view to build an aggressive and motivated team.

INTERACTIONS

INTERNALLY

Ø With Finance for claim settlements

Ø With Marketing/ Activation for planning and execution of Promotions, installation and maintaining of signage.

Ø Region Head for guidance and approvals

Ø Marketing for Brand/ Product Guidelines, Best Practices

EXTERNALLY

• Excise/ Corporation to maintain smooth business environment and create opportunities for PR business

• Create and maintain relations with high net worth individuals/ opinion leaders who are either consumers/ potential consumers
• Maintain healthy relationship with the Trade Partners
  • Purchase managers of hotels, properties.
  • Restaurant/ Bar managers of respective hotels.
  • F&B Managers of hotels, properties.
  • GM’s & Chefs. 
• Managing promoters.
• Leading DSM

Diversity statement

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity. We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills, and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings