Loyalty Analytics Specialist

Job Details

Description

Parkland, our purpose is to Power Journeys & Energize Communities. We are a prominent independent supplier and marketer of fuel and petroleum products and a leading convenience store operator. As One Parkland team, we proudly serve diverse retail, commercial and wholesale customers across Canada, the United States, the Caribbean region, and South America. We power a growing family of locally known brands including Ultramar, Bluewave Energy, Pipeline, Chevron, Columbia Fuels, Island Petroleum, and Sparlings Propane. 

We recognize that diversity gives us an edge and inclusion propels us forward. We’re also a passionate team of down-to-earth achievers, committed to getting our customers, colleagues and communities further, faster. As such, we welcome talented individuals that have a variety of perspectives, backgrounds, and industry experience who will contribute to the success of our One Parkland team. 

Position Title: Loyalty Analytics Specialist

Team and Location: Brand Strategy & Loyalty – Calgary, AB or Toronto, ON

Starting Minimum Salary from: $66,320/year

Position Summary:

The Loyalty Analytics Specialist will drive analysis and strategic decisions surrounding loyalty, including program strategy, program performance, member value, campaign effectiveness, operations and overall business impact. They will lead design, delivery and sustainment of scalable and insightful dashboards and analytical tools to further enhance the team’s capabilities around data-driven decision making. They will collaborate with retail fuel & merchandising teams and other cross-functional partners in support of earnings, and advance initiatives outlined within Parkland’s strategic transformation project charter.

Key Responsibilities:

Performance Analytics

• Define, develop, implement, and monitor metrics and KPIs to ensure both business performance and operational goals are met.
• Communicate with stakeholders across the organization on loyalty performance
• Support in the analysis of campaign and offer performance.

Insight Development

• Work with raw data sources to uncover trends and insights to drive business decisions.
• Design and delivery strategic and analytical insight materials to leverage in cross-functional stakeholder management and presentation
• Program Strategy
• Interpret insights and analytical developments and apply them to create and support strategic recommendations for the program structure, campaigns, partnerships, etc.
• Support the design and delivery of Loyalty Analytics projects and individual strategic initiatives working with teams and stakeholders across functions and geographies.

Financial Tracking and Planning

• Contribute to loyalty and marketing team future planning, including budgeting and spend strategies.
• Conduct the tracking of loyalty spend and performance against budget.

Qualifications and Skills:

• Proven business and financial acumen and analytical ability. Ability to develop hypotheses on business performance, manipulate large sets of data, develop structures to guide analysis, perform technical analyses, translate complex data into actionable insights, and make strategic/tactical recommendations.
• Mastery of MS Excel and PowerPoint.
• 2 - 3 years of experience in using data/analytics to drive business strategy and optimize business results.
• High-level of individual initiative and motivation, focus on quality of work, and attention to detail.
• Strong team orientation, able to work with a diverse team based in a field and corporate environment, while being able to work autonomously on projects and initiatives.
• Strong work experience demonstrating analytical, financial, consultative, and communication skills with a proven record of positive business results and an increasing level of responsibility.
• Desire to develop intellectual property in the form of re-usable analytical tools, and strategic or analytical methodologies. “One and done” attitude when performing analysis, striving to eliminate risk of re-work or other inefficiencies.
• Database and analytical tools (SQL, Python, Athena, etc.) and data visualization tools (Tableau, PowerBI) is an asset.
• Bilingualism (French and English), oral and written, is an asset.
• Experience in customer loyalty and marketing is an asset.

We Offer:

• Our Performance-based Annual Incentive Plan, an annual bonus awarding your performance.
• A share in our success through the Employee Share Purchase Plan and 100% company matching.
• A flexible group benefit plan that offers health and dental coverage choices to meet the needs of each unique employee. Inclusive of life and disability insurances, Health Care and Lifestyle Spending options, and a supportive Employee and Family Assistance Program. 
• Participation in Parkland Pledge, an employee-driven charitable giving program.
• An employee referral program – earn up to $2000 for your referral.
• In-house learning and development opportunities, leadership training, international opportunities.
• Discount Programs and Educational Scholarship Programs for family members.
• A safety focused work environment and ongoing safety training.

Please note:

• Candidates must be legally able to work in Canada at this time. Parkland regrets that it is unable to sponsor employment Visas.
• Parkland Corporation is committed to the principles of Employment Equity. We strive to provide accessibility in employment to ensure equal access to employment opportunities for candidates, including persons with disabilities. Parkland Corporation will endeavour to provide accommodation to persons with disabilities in the recruitment process upon request. If you are selected for an interview and you require accommodation due to a disability, please notify us upon scheduling your interview.
• Please note that final candidates for this position will be required to undergo a confidential pre-employment background check which may include but not be limited to educational, criminal, credit, drug and alcohol and/or Fitness for Duty testing.

This position will close on January 10, 2023 or when a successful candidate is found.

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Qualifications