Marketing Consultant - Advertising

Work setting

• Consulting firm
• Willing to relocate
• Video production

Responsibilities

Tasks

• Act as spokesperson for an organization
• Advise clients on advertising or sales promotion strategies
• Assist in the preparation of brochures, reports, newsletters and other material
• Co-ordinate special publicity events and promotions
• Conduct public opinion and attitude surveys
• Develop and organize workshops, meetings, ceremonies and other events for publicity, fundraising and information purposes
• Initiate and maintain contact with the media
• Prepare or oversee preparation of reports, briefs, bibliographies, speeches, presentations, Website content and press releases
• Conduct analytical marketing studies
• Develop portfolio of marketing materials
• Conduct online marketing, E-commerce and Website promotions
• Deliver presentations at conferences, workshops or symposia
• Maintain and manage digital database
• Plan and direct advertising and marketing campaigns
• Develop and implement marketing strategies
• Co-ordinate and direct the photography of production
• Create and optimize content for Website using a variety of graphics, database, animation and other software
• Host functions such as weddings, anniversaries, community events, sport events, corporate functions et schools dances
• Consult with clients to establish the overall look, graphic elements and content of communications materials

Experience and specialization

Computer and technology knowledge

• Adobe Dreamweaver
• Adobe Illustrator
• Adobe Photoshop
• Social Media
• Adobe Premiere Pro

Area of work experience

• Special events
• Market analysis
• Marketing

Area of specialization

• Audio/audio-visual
• Interactive/new media
• Photography
• Market research
• Marketing strategy development

Training specialization (creative and performing arts)

• Videography

Additional information

Work conditions and physical capabilities

• Work under pressure
• Tight deadlines
• Fast-paced environment
• Attention to detail
• Overtime required
• Physically demanding

Personal suitability

• Client focus
• Efficient interpersonal skills
• Excellent oral communication
• Excellent written communication
• Flexibility
• Organized
• Team player
• Quick learner