Marketing Consultant - Market Research

Work setting

• Relocation costs not covered by employer
• Professional association or organization
• Business
• Advertising, marketing and public relations agency

Responsibilities

Tasks

• Develop policies
• Supervise professional and support staff and students
• Administer programs to promote industrial and commercial business investment in rural and urban areas
• Perform administrative tasks
• Plan development projects
• Develop venture capital sources
• Recruit and hire staff
• Respond to enquiries from members of the business community concerning development opportunities
• Conduct comparative research on marketing strategies for industrial and commercial products
• Prepare reports, research papers, educational texts or articles
• Conduct analytical marketing studies
• Design market research questionnaires
• Conduct online marketing, E-commerce and Website promotions
• Develop marketing strategies
• Develop and implement business plans
• Advise clients on advertising or sales promotion strategies
• Train and supervise staff
• Answer written and oral inquiries
• Prepare and/or deliver educational, publicity and information programs, materials and sessions
• Gather, research and prepare communications material
• Assist in the preparation of brochures, reports, newsletters and other material

Experience and specialization

Computer and technology knowledge

• Microsoft Publisher
• Salesforce
• MS Excel
• MS Office
• MS Outlook
• MS PowerPoint
• MS Windows
• MS Word
• Adobe Illustrator
• Adobe Photoshop
• JavaScript
• HTML editing software

Area of specialization

• Project management

Additional information

Work conditions and physical capabilities

• Work under pressure
• Tight deadlines
• Fast-paced environment
• Attention to detail
• Large workload
• Overtime required

Personal suitability

• Accurate
• Client focus
• Dependability
• Efficient interpersonal skills
• Excellent oral communication
• Excellent written communication
• Flexibility
• Initiative
• Judgement
• Organized
• Reliability
• Team player